Join ReelFruit: A Pioneering Brand in the Nigerian Snack Industry!

ReelFruit began its remarkable journey in 2012, born from a visionary idea to create Nigeria's first-of-its-kind dried fruit snack company. From humble beginnings in a small apartment in Surulere, Lagos, we launched our initial range of dried mango and pineapple in March 2013. Our breakthrough came with Prince Ebeano Supermarket, Lekki, stocking our products, and the rest, as they say, is history.

Today, ReelFruit proudly offers a diverse range of over 10 SKUs, retailed in more than 250 stores nationwide. Our delicious and healthy snacks have graced the menus of local and international airlines, schools, hotels, and restaurants, bringing the taste of Nigeria to the world. We are passionate about quality, innovation, and expanding our reach, and we're looking for a dynamic individual to join our growing team.

Opportunity: Sales Executive (Ibadan)

We are seeking a highly motivated and results-oriented Sales Executive to drive revenue growth and market penetration within the vibrant Ibadan territory. This pivotal role is essential for supporting ReelFruit’s ambitious expansion objectives, ensuring strong visibility and robust product performance in the field. If you are a sales professional with a proven track record in FMCG and a passion for making an impact, we invite you to be a part of our success story.

Key Responsibilities:

As a Sales Executive, your primary mission will be to expand ReelFruit's presence and cultivate strong client relationships. Your duties will include:

1. Prospecting & Lead Generation

Strategically identify and research potential clients within your assigned territory.
Rigorously qualify leads to determine their conversion potential and align with business goals.
Develop and meticulously execute a structured prospecting plan designed to attract new clients and markets.

2. Relationship Building & Account Management

Establish and nurture strong, lasting relationships with key decision-makers across various accounts.
Deeply understand customer needs and effectively propose solutions that perfectly align with their business objectives.
Proactively manage existing accounts to identify and capitalize on upselling and cross-selling opportunities.

3. Industry Knowledge & Product Expertise

Stay abreast of industry trends, market dynamics, and competitive landscapes to inform sales strategies.
Maintain a comprehensive and strong understanding of ReelFruit’s diverse product portfolio and unique offerings.

4. Sales Calls & Presentations

Conduct compelling and effective discovery calls, alongside impactful in-person presentations to potential clients.
Skillfully handle objections and negotiate contracts with a clear focus on successfully closing deals.

5. Sales Strategy Implementation

Rigorously execute strategic sales plans as defined and directed by the Sales Manager.
Gather valuable feedback from clients and meticulously analyze competitor activity to continuously refine and optimize sales tactics.

6. Performance & Reporting

Consistently meet or exceed challenging monthly, quarterly, and annual sales targets.
Analyze sales performance data to precisely identify gaps and emerging opportunities for growth.
Submit accurate and timely weekly and monthly sales forecasts and comprehensive reports.

Who We Are Looking For:

We're searching for an individual who embodies drive, strategic thinking, and a collaborative spirit. The ideal candidate will possess:

Educational Qualifications: HND/B.Sc./B.A in Business Administration, Marketing, or a closely related field.
Experience: A minimum of 3 years of proven experience in FMCG sales, with a strong preference for candidates experienced in the dried fruits or broader food industry.
Skills: Exceptional communication, negotiation, and relationship-building abilities. A strong capacity to analyze and solve problems using data.
Personal Attributes: Target-driven, self-motivated, and results-focused with a collaborative mindset and a strong work ethic.
Technical Proficiency: Proficient in reporting and performance tracking tools and methodologies.

This is an incredible opportunity to contribute to a proudly Nigerian brand that is making waves both locally and internationally. If you are ready to take on a challenging yet rewarding role and grow with a dynamic company, we encourage you to apply!