VP, Growth Marketing

Imagine stepping into a role where your strategic vision doesn't just guide, it ignites global growth. At Cision, we're on the hunt for a leader who breathes demand generation, someone ready to architect and scale our worldwide marketing engine. If you're passionate about making a tangible impact, fostering authentic connections, and propelling brands forward, then keep reading. This isn't just a job; it's an opportunity to truly shape the future of communication from anywhere in the world.

Overview

Are you a visionary leader who thrives on turning strategic insights into tangible growth? Cision is seeking a dynamic Vice President of Growth Marketing to spearhead and significantly expand our global demand generation capabilities. This pivotal role places you in charge of developing the strategy, optimizing performance, and refining the operational blueprint for our multi-channel programs. These initiatives will drive and accelerate pipeline across both enterprise and mid-market segments. It is an influential, highly cross-functional leadership position designed for a revenue-focused marketer. You must possess the unique ability to blend rigorous strategic thinking with a hands-on approach to execution. This is a fully remote, worldwide opportunity, inviting top talent from anywhere on the globe to make their mark.

Key Responsibilities

Architect, own, and continually optimize Cision's global demand generation strategy.
Lead, mentor, and grow a high-performing team of growth marketers, fostering an environment of innovation and continuous improvement.
Develop and execute multi-channel campaigns that effectively generate, nurture, and accelerate qualified pipeline across diverse market segments.
Drive relentless experimentation and A/B testing to optimize campaign performance, conversion rates, and overall marketing ROI.
Collaborate closely with sales leadership to align marketing and sales strategies, ensuring seamless lead handoff and revenue achievement.
Partner with product marketing and content teams to ensure our messaging resonates deeply with target audiences.
Oversee the marketing technology stack, identifying and implementing tools that enhance efficiency and effectiveness.
Manage the growth marketing budget, allocating resources strategically to maximize impact and achieve revenue targets.
Establish clear KPIs and reporting mechanisms to track, analyze, and communicate performance metrics to key stakeholders.

Requirements

10+ years of progressive experience in B2B growth marketing, with at least 5 years in a senior leadership or VP-level role.
Demonstrated success in building, scaling, and optimizing global demand generation engines for SaaS or technology companies.
A proven track record of consistently exceeding pipeline and revenue targets in enterprise and mid-market segments.
Exceptional leadership skills, with experience in recruiting, developing, and inspiring high-performing marketing teams.
Expertise in a wide array of marketing channels, including digital advertising, SEO, SEM, content marketing, email marketing, and events.
Proficiency with modern marketing technology stacks, including CRM (e.g., Salesforce), marketing automation platforms (e.g., Marketo, HubSpot), and analytics tools.
Strong analytical mindset, comfortable with data interpretation, A/B testing, and making data-driven decisions.
Excellent communication, presentation, and interpersonal skills, capable of influencing and collaborating effectively across all levels of an organization.
Ability to thrive in a fast-paced, dynamic, and globally distributed environment.

What You'll Gain

The chance to make a monumental impact: Your strategies will directly shape our global growth trajectory.
A platform where your voice matters: Contribute your unique perspective and see your ideas flourish within a supportive, collaborative culture.
Unlimited professional growth: We invest in our people, providing opportunities to expand your skills and leadership capabilities.
Work with cutting-edge technology: Leverage the best tools and resources to drive innovation in communication and marketing.
Be part of a global, diverse team: Connect with talented professionals across the world, fostering a rich environment for learning and shared success.
A fully remote work model: Enjoy the flexibility and autonomy of working from anywhere, empowering your best work-life integration.
Meaningful contributions: Play a key role in accelerating brands and building authentic connections that truly matter.