Creative Strategist

Company: Santevia Water Systems Inc.

Are you fascinated by what makes people click, convert, and ultimately become loyal customers? Do you thrive on transforming raw data into compelling stories that drive measurable results? Santevia Water Systems is on the hunt for a brilliant Creative Strategist to be at the core of our customer acquisition efforts. This isn't just about making pretty ads; it's about meticulously dissecting performance, understanding human psychology, and crafting winning creative concepts that resonate deeply with our audience. If you're ready to put your analytical prowess and creative flair to work in a fully remote, global role, we want to hear from you.

Overview

The Creative Strategist position is a pivotal, data-driven role that sits squarely at the heart of Santevia's customer acquisition strategy. You will become the architect of our creative testing roadmap for paid social channels. This involves a fascinating process where you'll sift through customer reviews, online conversations, and granular ad performance data, translating these insights into distinct, impactful ad concepts. Your work directly fuels our growth, ensuring every ad dollar spent is optimized for maximum return. This is a fully remote, worldwide opportunity.

Key Responsibilities

Own the Creative Testing Roadmap: Develop, implement, and manage a robust creative testing strategy specifically for paid social advertising.
Translate Data into Concepts: Transform insights gleaned from customer reviews, online conversations, and ad performance metrics into compelling, data-backed ad concepts.
Craft Clear Creative Briefs: Write precise and actionable briefs that empower our designers, editors, and external creators to produce high-quality assets on their first attempt.
Strategic Concept Evaluation: Make informed decisions on which creative concepts to launch and which ones to refine or discontinue, based on predictive performance and strategic alignment.
Manage Weekly Creative Cycles: Drive a dynamic, weekly creative iteration process, ensuring a constant pipeline of fresh, tested content.
Report on Performance: Deliver comprehensive monthly reports detailing creative successes, identifying areas for improvement, and outlining strategic adjustments for future campaigns.
Collaborate Cross-Functionally: Work closely with our Marketing, Growth, and creative and creator teams, all while reporting directly to the Director of Growth.

Requirements

To excel in this role, you should possess a unique blend of analytical rigor and creative foresight.

Proven Experience: Bring at least three years of dedicated experience in paid social creative strategy, specifically within a Direct-to-Consumer (DTC) brand or a performance marketing agency.
Significant Ad Spend Management: Demonstrated experience supporting accounts with over $100K in monthly ad spend, showing an understanding of scale.
Results-Oriented Portfolio: A compelling portfolio showcasing distinct ad concepts you've developed, alongside the measurable results they achieved.
Sharp Analytical Judgment: The ability to dissect complex data sets, identify key trends, and make data-backed strategic decisions quickly.
Strong Writing Skills: Exceptional command of language to craft persuasive ad copy and clear creative briefs.
AI-First Mindset: A proactive approach to leveraging artificial intelligence tools and methodologies to enhance creative strategy and efficiency.
Curiosity and Empathy: A genuine curiosity about consumer behavior and what motivates purchasing decisions.
Data-Driven Decision Maker: A track record of making decisions firmly rooted in data analysis rather than intuition alone.
Simplifying Complex Information: The skill to accurately and simply explain health and science topics, making them accessible to a broad audience.

What You'll Gain

Joining Santevia means becoming part of a forward-thinking company dedicated to wellness and innovation.

Impactful Work: Directly contribute to the growth of a leading brand and see your strategies come to life, driving real customer acquisition.
Dynamic Collaboration: Work alongside talented professionals in Marketing, Growth, and our creative teams, fostering an environment of shared learning and success.
Professional Growth: Sharpen your skills in a fast-paced, data-driven environment, continuously learning and adapting to new challenges.
Fully Remote Flexibility: Enjoy the freedom and autonomy of a 100% remote role, allowing you to work from anywhere in the world.
Innovative Environment: Engage with cutting-edge AI tools and methodologies to push the boundaries of creative strategy.