Sr. Manager, Lifecycle Marketing

Imagine building the entire customer journey, nurturing prospects, welcoming new users, and keeping customers delighted for the long haul. That's the exciting world waiting for our new Sr. Manager, Lifecycle Marketing at Articulate Marketing. This role isn't just about campaigns; it's about crafting a seamless experience that drives measurable growth and becomes a strategic cornerstone for our business. You will lead a talented team, setting a clear vision while staying close to the action, guiding execution, and solving challenges. If you're passionate about transforming customer touchpoints into significant revenue impact, and you excel at inspiring a team to do their best work, this opportunity is calling your name.

Overview

As the Sr. Manager, Lifecycle Marketing, you will own and shape the comprehensive lifecycle marketing strategy across the entire customer journey. This includes everything from attracting new prospects, converting trials, successful onboarding, fostering retention, identifying upsell opportunities, and executing cross-sell initiatives. Your strategic direction will directly contribute to our business's growth, ensuring lifecycle marketing acts as a powerful revenue driver. This is a fully remote, worldwide opportunity, offering flexibility and the chance to make a global impact. You will lead a team of three individual contributors, mentoring them and fostering an environment of continuous learning and high performance.

Key Responsibilities

Develop and execute a holistic lifecycle marketing strategy that spans the complete customer journey, from initial prospect engagement to long-term customer loyalty.
Drive measurable revenue impact and key performance indicators at every stage of the marketing funnel, ensuring a strong return on investment.
Serve as a player-coach for a team of three individual contributors, providing mentorship, guidance, and opportunities for professional growth.
Set a clear strategic vision for the lifecycle marketing function, translating business objectives into actionable marketing plans and initiatives.
Remain close to execution, guiding campaign development, reviewing creative assets, and conducting quality assurance to ensure flawless delivery.
Identify and unblock challenges for the team, fostering a proactive problem-solving culture and elevating their technical and strategic capabilities.
Collaborate extensively with cross-functional teams including Product, Sales, and Data Analytics, building strong relationships and influencing key stakeholders to advance complex initiatives.
Deeply analyze lifecycle metrics, using quantitative data and qualitative insights to inform strategic decisions and optimize campaign performance.
Continuously seek innovative approaches to enhance the customer experience and identify new opportunities for growth and engagement.

Requirements

Proven experience in lifecycle marketing or growth marketing, with a clear track record of driving significant business outcomes.
Demonstrated success in a leadership role, managing and developing a team of individual contributors in a high-growth environment.
Exceptional understanding of customer journey mapping, segmentation, and personalized communication strategies.
Strong analytical skills, comfortable working with data to identify trends, measure performance, and make data-driven optimizations.
Proficiency with marketing automation platforms (e.g., Braze, HubSpot, Salesforce Marketing Cloud, Marketo) and CRM systems.
Ability to thrive in a fast-paced, dynamic remote work environment, managing multiple priorities effectively.
Excellent communication, interpersonal, and presentation skills, capable of influencing stakeholders at all levels.
A strategic thinker who can balance long-term vision with hands-on execution and problem-solving.

What You'll Gain

The chance to define and lead the lifecycle marketing strategy for a rapidly growing company with a global reach.
Significant leadership experience, coaching and developing a talented team to achieve their full potential.
An opportunity to make a tangible and measurable impact on the company's revenue and overall business success.
Work in a collaborative, supportive, and innovative remote environment with a diverse team.
Continuous professional development and learning opportunities to expand your skills and expertise.
Competitive compensation and benefits package.