Social Media Specialist (New Home Industry)

Ever found yourself scrolling through beautiful home designs online, imagining the stories behind them, and thinking, "I could make this even more engaging?" If so, you might be the creative spark we're searching for! Do You Convert, a leader in online sales and marketing for the new home industry, is on the hunt for a talented, organized, and truly imaginative Social Media Specialist. You'll join a dynamic team, transforming client assets into captivating content that stops the scroll and brings new homes to life across various platforms. This isn't just a job; it's a chance to shape digital narratives for a thriving sector, all from the comfort of your own space.

Overview

At Do You Convert, we empower homebuilders with cutting-edge online sales and marketing solutions. As our new Social Media Specialist, you will play a crucial role in bringing our homebuilder clients' stories to life online. You will manage and execute their organic social media presence, taking the beautiful homes and compelling stories they provide, then crafting them into irresistible content for platforms like Instagram, Facebook, TikTok, and LinkedIn. This is a fully remote opportunity, welcoming candidates from anywhere in the world who possess the passion and skills to excel.

Key Responsibilities

Craft and refine compelling social media copy tailored for various homebuilder clients and different digital platforms.
Edit and produce engaging short-form and longer-form video content specifically for social media distribution.
Design visually appealing, on-brand graphics and social posts, utilizing provided assets and adhering strictly to brand guidelines.
Develop and meticulously maintain comprehensive content calendars and posting schedules for a diverse portfolio of clients.
Monitor and analyze social media performance data, identifying successful strategies and adapting approaches to maximize engagement and reach.
Facilitate smooth communication and coordinate efficient asset collection with builder clients, ensuring a steady flow of content.
Provide support for Do You Convert's own organic social media presence when needed, helping us shine online too.

Requirements

Demonstrated experience in new home marketing is essential for this role.
At least three years of proven professional experience in social media management or a closely related digital marketing position.
Exceptional writing and editing skills, with a keen eye for detail and brand voice.
Proficiency in video editing software and graphic design tools (e.g., Canva, Adobe Creative Suite).
Strong organizational abilities, capable of managing multiple projects and deadlines concurrently.
A strategic mindset for content planning and a data-driven approach to performance analysis.
Excellent communication and interpersonal skills for effective client and team collaboration.

What You'll Gain

The chance to make a significant impact by defining the social media voice for leading homebuilders.
Work with an innovative, supportive, and forward-thinking team at the forefront of the industry.
A flexible, fully remote work environment that values your contributions and work-life balance.
Opportunities for professional growth and skill development within a rapidly evolving digital landscape.
Be part of a company that is truly passionate about converting connections into lasting relationships.