Are you a creative, results-driven, and tech-savvy digital marketing professional looking to make a significant impact? Prime Life Transform Limited, the #1 dealership of Saladmaster in Nigeria, is on a mission to lead the movement back to healthy home cooking. We are not just committed to improving the health quality of Nigerian families; we also offer unparalleled career opportunities designed to bring your dreams to life, whether they involve good health, an exciting career, or both.

About the Opportunity: Social Media & Digital Marketing Specialist

PrimeLife Transform Limited is actively seeking a dynamic and innovative Social Media & Digital Marketing Specialist. This pivotal role is designed for an individual eager to strengthen our digital presence, generate high-quality leads, and significantly enhance customer engagement across our diverse business brands.

As our Specialist, you will be at the forefront of developing and executing cutting-edge digital marketing strategies. Your expertise will be crucial in crafting compelling content, adeptly managing our social media platforms, leveraging the power of AI-powered tools, and driving measurable business growth through truly innovative marketing initiatives.

Key Responsibilities

Strategic Development: Develop and implement comprehensive digital marketing strategies aimed at increasing brand awareness, fostering customer engagement, and boosting lead generation.
Platform Management: Manage and expand the company's vibrant presence across a wide array of social media platforms, including Instagram, Facebook, LinkedIn, TikTok, YouTube, WhatsApp, and other relevant digital channels.
Content Creation: Conceptualize, design, and publish engaging content, which includes compelling graphics, dynamic videos, captivating reels, insightful educational materials, impactful promotional campaigns, and persuasive marketing copy, all meticulously aligned with the company's brand identity.
Content Planning: Develop and meticulously manage content calendars to ensure consistent, strategic, and impactful communication across all digital platforms.
Campaign Optimization: Plan, execute, monitor, and continuously optimize digital marketing campaigns, including paid advertising initiatives, while diligently analyzing performance metrics and preparing periodic, insightful reports.
AI & Technology Integration: Harness the power of AI-powered tools and emerging technologies to elevate content creation, enhance productivity, deepen audience engagement, and significantly improve overall marketing effectiveness.
Website Management: Oversee website content updates, ensuring all digital platforms remain current, professional, and perfectly aligned with overarching company objectives.
Cross-functional Collaboration: Collaborate effectively with our Sales, HR, and Management teams to robustly support recruitment campaigns, promote new products, manage events, drive lead generation, and contribute to other critical business initiatives.
Market Intelligence: Continuously monitor industry trends, analyze competitor activities, and identify emerging digital marketing best practices to recommend and implement innovative new strategies.
Ad-hoc Duties: Perform any other marketing, branding, or digital communication duties as assigned by Management.

Qualifications

Education: A Bachelor's Degree or Higher National Diploma (HND) in Marketing, Mass Communication, Digital Media, Business Administration, Communications, or a closely related field.
Certifications (Advantageous): Relevant professional certifications in Digital Marketing, Social Media Marketing, Google Ads, Google Analytics, Meta Blueprint, or similar fields will be a significant advantage.

Experience

Minimum Experience: A minimum of 1 year of hands-on experience in social media management, digital marketing, content creation, or a related role.
Proven Track Record: Demonstrable experience managing business social media accounts and executing successful digital marketing campaigns.
Industry Exposure (Advantageous): Experience within the health, wellness, lifestyle, direct sales, or retail industries will be an added advantage.

Required Skills

Digital Marketing Acumen: Strong foundational knowledge of digital marketing principles, social media management, and content marketing strategies.
Graphic Design: Proficiency in Canva or similar graphic design software for creating visually appealing content.
Video Editing: Experience with video editing tools such as CapCut, Adobe Premiere Pro, or equivalent applications to produce engaging video content.
AI Tools: Familiarity with AI tools such as ChatGPT, Claude, Gemini, Canva AI, and other productivity-enhancing technologies.
Digital Tools: Knowledge of Meta Business Suite, Google Analytics, Google Workspace, Microsoft Office, and other essential digital marketing tools.
Communication & Content: Exceptional copywriting, communication, storytelling, and content creation skills.
Analytical & Organizational: Strong analytical, organizational, and project management skills coupled with keen attention to detail.
Work Ethic: Ability to work independently, skillfully manage multiple projects simultaneously, consistently meet deadlines, and thrive in a fast-paced work environment.

Method of Application

Interested and qualified candidates should send the following to hr@pltransform.org with "Social Media & Digital Marketing Specialist Application" as the subject of the email: