Snr. Marketing Manager, Enterprise ABM - EMEA

Are you ready to truly shape the growth trajectory of a company that's fast becoming the go-to operating system for over 5,000 of the world's most ambitious businesses? We're talking about Ashby, and we're on the hunt for a Senior Marketing Manager specializing in Enterprise ABM for the EMEA region. From a stealth brand just four years ago, we've blossomed into a vibrant team of around 30 marketing professionals across North America and Europe. Our culture thrives on curiosity, a desire to win, and a whole lot of fun along the way. Much like our VP Marketing, Harriet, who journeyed from yoga teacher to M&A lawyer before finding her passion in marketing, we celebrate diverse backgrounds and skills. You'll lead our demand generation strategy for enterprise clients in Europe, collaborating closely with a fantastic partner in the US. This is a fully remote, worldwide opportunity, offering the chance to do truly career-defining work with maximum autonomy and minimal distractions.

Overview

As our Senior Marketing Manager, Enterprise ABM for EMEA, you will be pivotal in driving our growth within the European enterprise market. This role focuses on developing and executing targeted account based marketing strategies to generate high-quality pipeline and accelerate revenue. You will be a key player in our global marketing team, working closely with a dedicated US co-lead to ensure cohesive strategy and execution. This is a fully remote position, open to candidates located anywhere in the world who possess the drive and expertise to make a significant impact.

Key Responsibilities

Develop and implement comprehensive ABM strategies tailored for the enterprise segment across EMEA, focusing on pipeline generation and acceleration.
Lead the planning, execution, and optimization of multi-channel marketing campaigns that engage target accounts at every stage of the buyer journey.
Collaborate closely with sales leadership and sales teams to align marketing efforts with sales objectives, ensuring seamless lead handoffs and account penetration.
Own budget allocation, performance tracking, and reporting for EMEA enterprise marketing initiatives, demonstrating clear ROI.
Conduct thorough market research and analysis to identify key trends, competitor activities, and opportunities within the EMEA enterprise landscape.
Continuously test, learn, and iterate on campaign strategies to improve conversion rates and overall marketing effectiveness.
Partner with product marketing, content, and design teams to create compelling, localized content and assets that resonate with enterprise buyers.

Requirements

Substantial experience in B2B marketing, with a proven track record in enterprise account based marketing (ABM).
Demonstrated success in demand generation and pipeline creation within the EMEA market.
Deep understanding of the enterprise sales cycle and how marketing can effectively support sales objectives.
Strong analytical skills, capable of interpreting data to drive strategic decisions and optimize campaign performance.
Excellent communication and collaboration abilities, with experience working cross-functionally across marketing, sales, and product teams.
Self-starter with a proactive approach to identifying opportunities and solving challenges.
Experience working remotely and managing projects across different time zones is a plus.
A genuine interest in the intersection of technology, talent, and business operations.

What You'll Gain

The opportunity to lead and define the enterprise marketing strategy for a critical region at a rapidly growing SaaS company.
A culture that values autonomy, professional development, and impactful work over bureaucracy.
Collaboration with a diverse, talented, and genuinely supportive global team.
The chance to make a significant, measurable impact on Ashby's success and reputation within the enterprise market.
Access to cutting edge marketing tools and resources, alongside continuous learning opportunities.
A flexible, fully remote work environment that supports work-life balance and personal growth.