About Ruby Labs

Ruby Labs is a leading tech company building and operating innovative consumer products across health, education, and entertainment. We believe in creating experiences that genuinely resonate with users, and our dynamic teams are constantly pushing the boundaries of consumer-led innovation. We're a place where passionate individuals come together to make a real difference. Want to dive deeper into our story? Visit: https://rubylabs.com/about-us/

About the Role: Senior User Acquisition Manager

Hey there, Senior User Acquisition pro! Are you ready to take the reins and truly own the growth of exciting mobile apps? Ruby Labs is searching for a visionary like you, someone who lives and breathes the Google ecosystem, from Search to Display and Demand Gen. This isn't just about managing campaigns; it's about leading strategy, making a massive impact, and scaling products that genuinely matter to millions globally. If you're passionate about data, relentless in optimization, and eager to drive significant user growth, then let's talk. Your next big challenge awaits, fully remote and worldwide.

Overview

As our Senior User Acquisition Manager, you will be the driving force behind scaling our mobile apps within the crucial Google ecosystem. You'll hold complete ownership of our mobile acquisition strategy, working hand in hand with our product team to optimize performance and achieve ambitious growth targets. This is a fully remote opportunity, open to talented individuals from anywhere in the world.

Key Responsibilities

Manage, scale, and meticulously optimize ad campaigns across Google Search, Demand Gen, and Display to maximize impact.
Drive exceptional performance across all key KPIs, including ROAS, CPA, Spend, CTR, and more.
Own substantial budgets and make astute, data driven decisions on budget allocation for optimal return.
Develop and rigorously test hypotheses to continuously improve user acquisition efficiency and effectiveness across the entire funnel.
Conduct thorough research into competitors' acquisition strategies, creative approaches, and channel mixes to identify new opportunities.
Actively participate in creative brainstorming sessions, helping to generate fresh ideas that push performance forward.

Requirements

Extensive proven experience as a Senior User Acquisition Manager, specifically focused on mobile app growth.
Deep, demonstrable expertise within the Google advertising ecosystem, including Search, Display, and Demand Gen.
A strong track record of successfully leading, scaling, and optimizing mobile app campaigns to achieve significant user acquisition and ROAS goals.
Exceptional analytical skills and a truly data driven approach to decision making and optimization.
Experience owning and managing large budgets with a focus on maximizing ROI.
Ability to independently develop, execute, and analyze A/B tests and other experimental initiatives.
Proactive and curious mindset, always seeking new growth opportunities and competitive insights.
Excellent communication and collaboration skills to partner effectively with product and other internal teams.

What You'll Gain

The chance to truly own and lead the user acquisition strategy for innovative, global consumer products.
Work in a dynamic, fast paced environment with a focus on data driven growth and experimentation.
A fully remote, flexible role allowing you to work from anywhere in the world.
Collaborate with a passionate and supportive team dedicated to building cutting edge products.
Significant impact on the growth trajectory of Ruby Labs' diverse portfolio.
Opportunities for continuous professional development and career advancement.