Senior Product Marketing Manager, Canonical

Ever dreamt of shaping the narrative for world-changing open source technology? Imagine transforming intricate concepts into compelling stories that resonate across global enterprises. At Canonical, the creators of Ubuntu, we're seeking a Senior Product Marketing Manager who thrives on this challenge, turning complex innovation into widespread understanding and demand. This isn't just about marketing; it's about being at the forefront of AI, cloud computing, and IoT, influencing how the world adopts the next generation of technology.

Overview

Canonical stands as a pioneering force in open source software, delivering robust operating systems and solutions to the global enterprise and technology sectors. Our flagship platform, Ubuntu, serves as the backbone for groundbreaking initiatives across public cloud infrastructure, data science advancements, artificial intelligence, cutting-edge engineering innovation, and the burgeoning Internet of Things landscape. We partner with the world's premier public cloud and silicon providers, alongside industry leaders spanning numerous sectors.

Our unique culture embraces global distributed collaboration, with over 1200 colleagues contributing from more than 75 countries, making office-based roles a rarity. We believe in the power of connection, bringing teams together two to four times annually for in-person gatherings in fascinating international locales, ensuring strategic alignment and fostering strong bonds. Canonical is a profitable, growing company, guided by its founder's vision. This particular role is a fully remote, worldwide opportunity, allowing you to contribute from wherever you are.

Key Responsibilities

Shape the Narrative: Translate complex open source technologies and our strategic vision into clear, impactful messages and stories that captivate and educate the market.
Strategic Positioning: Develop and execute differentiated product and portfolio positioning strategies, ensuring our offerings stand out in a competitive landscape.
Demand Generation: Drive demand through innovative marketing strategies, fostering engagement and understanding among target audiences.
Targeted Engagement: Craft and deliver account-based marketing initiatives, building strong relationships and driving adoption within key accounts.
Partner Enablement: Develop compelling messaging and enablement materials for our partners and alliances, amplifying our joint value proposition.
Product-Led Growth: Contribute to strategies that facilitate organic product adoption and expansion, identifying opportunities for growth within the product experience.
Market Insights: Conduct thorough market research and competitive analysis, informing our product development and marketing approaches.
Cross-functional Collaboration: Work closely with product management, engineering, sales, and executive teams to ensure consistent messaging and successful go-to-market efforts.

Requirements

Proven Marketing Acumen: Significant experience in product marketing, preferably within the enterprise software, open source, cloud computing, or related technology sectors.
Technical Fluency: A solid grasp of complex technical concepts, with the ability to simplify them for various audiences without losing accuracy.
Strategic Mindset: Demonstrated ability to develop and execute comprehensive marketing strategies that align with business objectives.
Exceptional Communication: Outstanding written and verbal communication skills, capable of crafting compelling content and delivering persuasive presentations.
Storytelling Prowess: A talent for transforming technical features into engaging benefits and impactful narratives.
Autonomous and Collaborative: Self-motivated and able to thrive in a remote, globally distributed team environment, collaborating effectively across time zones.
Results-Oriented: A track record of driving measurable marketing results and contributing to revenue growth.
Adaptability: Eagerness to navigate a fast-paced, evolving technology landscape and contribute to a pioneering company.

What You'll Gain

Global Impact: Play a pivotal role in a company that is shaping the future of open source, cloud, AI, and IoT on a global scale.
Dynamic Environment: Thrive in a fast-paced, innovative culture where your contributions directly influence market understanding and business growth.
Unique Work Culture: Experience the benefits of a truly distributed, remote work model, complemented by exciting international team meetups.
Professional Growth: Develop your expertise working alongside brilliant minds in a technically rich and constantly evolving industry.
Meaningful Contribution: Be part of a profitable, founder-led company committed to open source, making a tangible difference to technology users worldwide.