Performance marketing moves fast, and sticking to stale playbooks simply will not cut it. If you live and breathe paid growth, realize that creative strategy has become the ultimate performance lever, and genuinely enjoy working alongside modern AI workflows, this seat was built for you. GOAT Group is looking for a talented Senior Performance Marketing Specialist to take charge of our paid social and video channels. Best of all, this is a fully remote position open worldwide, giving you the freedom to drive massive cultural impact from wherever you do your best work.

Role Overview

Reporting directly to the AVP of Growth, you will own the day to day engine behind our paid acquisition efforts across Meta, TikTok, and YouTube. Modern ad platform algorithms now handle most of the heavy lifting around targeting and bidding. Because of that shift, your strategic value comes down to creative testing, incrementality analysis, and smart workflow management. We actively integrate AI into our operating model, so you will spend less time on manual button-clicking and more time orchestrating high-impact growth experiments.

Key Responsibilities

Your day to day work will revolve around these core priorities.

Build, pace, and optimize multi-million-dollar paid acquisition campaigns across Meta, TikTok, and YouTube.
Develop a rigorous creative testing roadmap to systematically surface top-performing video and static assets.
Analyze true business lift and channel incrementality rather than just surface-level platform reporting.
Adopt practical AI tools to streamline operational workflows, conduct competitive research, and assist asset iteration.
Supervise internal automated systems to make sure campaigns run smoothly without manual bottlenecks.
Partner cross-functionally with creative and data teams to transform audience insights into winning concepts.

Requirements

We are searching for a sharp growth practitioner who brings the following experience to the table.

Substantial track record running high-growth paid social and video campaigns on Meta, TikTok, and YouTube.
Demonstrated AI fluency with real experience applying generative and automation tools to marketing operations.
Strong grasp of incrementality testing, attribution nuances, and media measurement frameworks.
Sharp analytical skills, with the ability to spot performance fatigue and capitalize on sudden trend spikes.
Comfort working autonomously in a fast-moving, globally distributed remote workplace.

What You Will Gain

Being a part of this team offers unique professional advantages.

Complete location flexibility through a truly worldwide remote setup.
Direct ownership over significant marketing budgets at the intersection of fashion, culture, and tech.
Hands-on exposure to proprietary AI automation pipelines and forward-thinking marketing methodologies.
A supportive team environment that values calculated risks, rapid learning, and tangible business impact.