Senior Performance Marketing Manager - Paid Social (Worldwide Remote)

Are you an exceptional paid social strategist ready to make a significant impact on a global scale? Imagine diving into the world of Connected Operations, crafting compelling digital narratives that accelerate growth for industries vital to our global economy. At Samsara, we are seeking a dynamic Senior Performance Marketing Manager to champion our paid social strategy, driving new customer acquisition and engagement across key international markets. This is your opportunity to not just manage campaigns, but to innovate, lead, and leave your mark with a company that’s digitally transforming the physical world.

Overview

Samsara (NYSE: IOT) stands as the pioneering force behind the Connected Operations™ Cloud, a robust platform empowering organizations reliant on physical operations. We enable them to leverage Internet of Things (IoT) data, translating it into actionable insights that enhance safety, efficiency, and sustainability. Our mission touches the very infrastructure of our planet, from agriculture and construction to field services, transportation, and manufacturing industries which collectively represent over 40% of global GDP. We are excited to digitally transform these critical operations at scale.

As a Senior Performance Marketing Manager specializing in Paid Social, you will play a pivotal role in expanding our global reach. This is a fully remote opportunity, open to talent worldwide. You will be instrumental in developing and executing high-impact paid social strategies, driving pipeline generation and revenue growth across strategic international regions. Join a recently public company where you will have both the autonomy and support needed to make a substantial impact as we build for the long term.

Key Responsibilities

Develop, implement, and manage comprehensive paid social media strategies across multiple platforms to achieve aggressive customer acquisition and revenue goals.
Oversee end-to-end campaign management, including planning, targeting, creative direction, A/B testing, optimization, and reporting.
Manage significant budgets, ensuring efficient allocation and maximizing return on ad spend (ROAS) for all paid social initiatives.
Conduct in-depth performance analysis, identifying trends, insights, and opportunities to continuously improve campaign effectiveness.
Collaborate closely with creative teams, sales, product marketing, and regional marketing teams to ensure cohesive messaging and integrated campaign execution.
Stay ahead of industry trends, platform updates, and competitive landscapes to innovate and refine our paid social approach continually.
Drive experimentation, testing new channels, formats, and strategies to unlock new growth opportunities.
Provide regular, clear performance updates and strategic recommendations to stakeholders.

Requirements

Minimum of 5+ years of demonstrable experience in performance marketing, with a strong focus on paid social media advertising within a B2B context.
Proven track record of successfully managing large-scale paid social budgets and exceeding performance targets for pipeline and revenue.
Expertise across major paid social platforms, including but not limited to LinkedIn Ads, Facebook/Instagram Ads, and potentially X (formerly Twitter) Ads.
Exceptional analytical skills, with the ability to interpret complex data, draw actionable insights, and make data-driven decisions.
Strong understanding of B2B sales funnels, lead generation, and customer journey optimization.
Experience with marketing automation, CRM systems, and analytics tools (e.g., Salesforce, Marketo, Google Analytics).
Excellent written and verbal communication skills, capable of presenting strategies and results effectively to diverse audiences.
Self-starter with a proactive approach to problem-solving and a passion for driving measurable results.
Experience managing campaigns in international markets, particularly Latin America, is a significant plus.

What You'll Gain

The chance to lead and innovate within a rapidly growing, recently public company that is making a real-world impact.
A collaborative and supportive work environment where your ideas are valued, and your contributions drive tangible results.
Significant autonomy to shape strategies and experiment with new approaches in a fast-paced setting.
Opportunities for continuous professional development and career advancement within a dynamic marketing organization.
Work flexibility as part of a fully remote, globally distributed team.
Contribute to a vital mission of enhancing the safety, efficiency, and sustainability of physical operations worldwide.