Aiben Properties (AIBEN Investment and Properties Limited), a premier real estate development and investment firm in Nigeria, is seeking a visionary and results-driven Senior Media Strategist to join its dynamic team. Established in 2011, Aiben Properties has built a reputation for delivering premium residential, commercial, and luxury resort developments across prime locations, particularly in Abuja and Lagos.

As the Senior Media Strategist, you will play a pivotal role in driving the brand's visibility, engagement, and conversion rates. This is an incredible opportunity for a seasoned media professional to craft high-impact strategies that connect luxury and premium real estate portfolios with high-net-worth individuals (HNWIs), diaspora investors, and local homebuyers.

Key Responsibilities

The successful candidate will lead efforts across three core areas:

1. Media Strategy & Planning

Develop and execute comprehensive, integrated media strategies aligned with corporate marketing goals and sales objectives for various property portfolios.
Identify and deploy the optimal media mix across digital platforms (social media, search, programmatic) and traditional channels (print, broadcast, Out-of-Home) to reach high-net-worth individuals, diaspora investors, and local prospective buyers.
Conduct deep market research and target audience analysis to define accurate buyer personas for diverse projects, ranging from luxury estates to affordable housing and commercial hubs.

2. Campaign Execution & Management

Oversee the end-to-end planning, buying, and execution of all media campaigns, ensuring timely delivery within budget constraints.
Build, manage, and optimize paid media campaigns on key platforms, including Meta Ads, Google Ads, and LinkedIn, with a relentless focus on high-quality lead generation and ROI.
Direct creative development and content production processes, ensuring strict brand consistency, powerful storytelling, and visual excellence.
Negotiate and maintain strong working relationships with media vendors and agencies.

3. Performance Analysis & Reporting

Track, measure, and analyze campaign performance metrics against pre-defined KPIs and ROI targets.
Extract actionable insights from analytical data to continuously refine and optimize active campaigns for maximum efficiency.
Prepare and present detailed weekly and monthly performance reports to senior executives and key stakeholders.

Who You Are

The ideal candidate is a strategic thinker with a proven track record in media planning and buying, preferably within the real estate, luxury retail, or high-end financial services sector. You must possess deep expertise in digital marketing platforms, a data-driven mindset, and the creative capability to craft narratives that resonate with affluent buyers.