Senior Marketing Manager, ABM

Ever wondered what it truly means to make a tangible difference in the health and well-being of millions? At League, we are passionately reinventing the healthcare experience, closing critical gaps where care often falls short. Imagine a world where people don't just get appointments, but actually complete their health journeys, from follow-ups to medication adherence. That's exactly what our platform does for over 70 million individuals, and it’s trusted by industry giants like Manulife, SCAN, and Geisinger.

We are seeking a brilliant Senior Marketing Manager, ABM, to join our team. This isn't just another marketing role; it's an opportunity to deeply connect with our most important accounts, drive significant pipeline, and contribute directly to our mission. If you're someone who thrives on crafting highly personalized strategies and seeing their direct impact on business growth, all while working with a dynamic, global team from anywhere in the world, then this might be your next great adventure.

Overview

League stands as Canada's leading healthcare experience platform, dedicated to transforming how people engage with their health. We empower health plans and systems to ensure their members not only access care but also complete their health actions, saving both money and health outcomes. As our Senior Account-Based Marketing Manager, you will be instrumental in leading our Account-Based Experience (ABX) initiatives for a crucial priority market. This role is about driving measurable engagement, accelerating pipeline, and boosting revenue growth across our key accounts in that region.

You will report directly to the AVP, Account-Based Experience and Strategy. This means you will have full ownership of your market's ABX strategy and its execution, shaping our approach with a global mindset. This is a fully remote opportunity, open to talent worldwide.

Key Responsibilities

As a Senior Account-Based Marketing Manager, you will be pivotal in driving engagement, pipeline, and revenue growth. Your core responsibilities include the following key areas:

Develop and own the ABX strategy specifically for our priority market, ensuring alignment with overall business objectives and sales targets.
Design and execute multi-channel, personalized ABX campaigns across various platforms including email, digital advertising, direct mail, and web personalization, all tailored to specific account needs.
Collaborate extensively with Sales teams, particularly Account Executives and Sales Development Representatives, to create integrated GTM plans and foster strong account engagement.
Leverage cutting-edge intent data, firmographics, and technographics to identify target accounts and develop deep account insights that inform campaign development.
Rigorously measure, analyze, and report on campaign performance, providing actionable insights to optimize strategies and achieve pipeline and revenue goals.
Manage and optimize our ABM technology stack, ensuring we are effectively utilizing tools for personalization, measurement, and execution.
Oversee budget allocation for your market's ABX initiatives, ensuring efficient spend and maximum ROI.
Communicate regularly with key stakeholders across Marketing, Sales, and Product to ensure alignment and shared understanding of ABX goals and progress.

Requirements

To excel in this Senior Account-Based Marketing Manager role, you will bring a compelling blend of experience and skills:

Proven track record of 5+ years in B2B SaaS Account-Based Marketing or Account-Based Experience (ABX), preferably within the healthcare technology sector.
Deep expertise with leading ABM platforms such as Terminus, Demandbase, or 6sense, coupled with practical experience.
Strong proficiency in marketing automation platforms like Marketo or HubSpot, and CRM systems, especially Salesforce.
Demonstrated ability to develop and execute complex, multi-channel ABM campaigns from strategy to measurement.
A highly analytical and data-driven mindset, comfortable with interpreting metrics and making informed decisions.
Exceptional communication, presentation, and collaboration skills, essential for partnering with sales and other cross-functional teams.
Capability to thrive in a fast-paced, remote work environment, demonstrating strong organizational skills and self-motivation.
Bachelor's degree in Marketing, Business, or a related field.

What You'll Gain

Joining League as our Senior Marketing Manager, ABM, offers a uniquely rewarding experience:

Shape our ABM future: Lead and define the ABX strategy for a critical market at a rapidly growing global technology company.
Make a real impact: Contribute directly to improving healthcare outcomes for millions of people.
Dynamic global team: Work alongside passionate, collaborative professionals from diverse backgrounds, all united by a common mission.
Unprecedented growth opportunities: Expand your expertise in a supportive environment that champions professional development and learning.
Access to cutting-edge technology: Leverage the best tools and platforms to execute innovative ABM strategies.
Flexibility and freedom: Enjoy the benefits of a fully remote, worldwide role that supports work-life balance.
Competitive compensation and benefits package.