Senior Manager, Search Marketing

Imagine being at the helm of a critical growth engine, shaping how countless homeowners discover a smarter path to financial flexibility. At Hometap, we are not just offering a product; we are empowering people to unlock the true potential of their homes, transforming anxieties into opportunities. We are on the hunt for a Senior Manager, Search Marketing, a true visionary to drive our most impactful customer acquisition channel. If you are passionate about leveraging search to connect with homeowners at their exact moment of need, crafting strategies that convert, and leading a dynamic team in a purpose-driven fintech, then this is your chance to make a significant impact. This is not just another role; it is an opportunity to redefine the future of homeownership from anywhere in the world.

Overview

Hometap is transforming homeownership by providing an innovative home equity investment product. Our solution empowers people to access the equity they have built in their homes without taking on new debt, making life's major expenses more manageable. We are a fast-growing, recognized fintech company, celebrated by The Boston Globe and Forbes as a great place to work. We have also been honored for our commitment to innovation by Inc., HousingWire, and others.

We are searching for an exceptional Senior Manager, Search Marketing. This role is crucial for our growth, owning our highest-intent, highest-volume customer acquisition channel. You will lead and optimize all paid and organic search efforts to connect more homeowners with our innovative solution. This is a fully remote, worldwide opportunity, offering competitive compensation, healthcare coverage, generous PTO, a meaningful equity package, and a strong culture with plenty of team-building opportunities.

Key Responsibilities

Your contributions will span several critical areas, like:

Developing and executing comprehensive search marketing strategies (SEO and SEM) to achieve customer acquisition and ROI targets.
Overseeing and optimizing significant advertising budgets across platforms such as Google Ads and Bing Ads.
Leading keyword research, audience segmentation, ad copy creation, and landing page optimization.
Monitoring, analyzing, and reporting on campaign performance, providing actionable insights and recommendations.
Collaborating closely with product, engineering, and content teams to ensure a cohesive customer journey.
Staying ahead of industry trends and algorithm changes, integrating new best practices into our strategy.
Managing and mentoring a team of search marketing specialists, fostering their growth and development.
Driving continuous A/B testing and experimentation to improve performance across all search initiatives.

Requirements

To excel in this role, you should possess the following:

Several years of progressive experience in search marketing, with a proven track record of managing large-scale paid search campaigns.
Deep expertise in SEO best practices, keyword research, technical SEO, and content optimization.
Strong analytical skills and proficiency with data analysis tools such as Google Analytics, Google Ads, SEMrush, Ahrefs, or similar platforms.
Demonstrated ability to develop and execute strategic marketing plans that drive measurable results.
Experience leading and developing a team, fostering a collaborative and high-performing environment.
Excellent communication skills, both written and verbal, for presenting insights and collaborating cross-functionally.
A passion for the fintech industry and a desire to help homeowners achieve financial wellness.
Ability to thrive in a fast-paced, remote-first environment.

What You'll Gain

Joining Hometap offers you several advantages, including:

The chance to lead our most impactful customer acquisition channel and significantly contribute to Hometap's growth.
A competitive salary and a meaningful equity package.
Comprehensive healthcare coverage.
Generous paid time off to ensure work-life balance.
Opportunities for professional development and career advancement in a rapidly expanding fintech company.
Being part of a recognized "great place to work" with a strong culture of collaboration, innovation, and fun.
Working with a passionate, mission-driven team dedicated to making homeownership less stressful and more accessible, from anywhere in the world.