Are you ready to redefine how millions of people experience banking? At Chime, we are looking for a Senior Lifecycle Marketing Manager who loves turning complex data into deeply personal human connections. This is not your average marketing gig. You will sit at the crossroads of product, data science, and creative, building cross-channel journeys that genuinely help our members thrive financially. If you thrive in fast paced environments where you can lead big ideas from scratch while working fully remote from anywhere in the world, we want to talk to you.

Overview

As our new Senior Lifecycle Marketing Manager, you will drive the overarching strategy for high impact member segments across email, push, in-app, and SMS. You will own crucial metrics like retention, product adoption, and lifetime value while operating with plenty of autonomy. We need someone who can navigate ambiguity with confidence, influence cross-functional leaders, and help us push the boundaries of AI, automation, and personalization.

Key Responsibilities

Design and execute comprehensive lifecycle strategies that span email, push, in-app messaging, and SMS channels.
Partner closely with Product, Growth, Product Marketing, Creative, and Data Science teams to align campaigns with broader business goals.
Continuously optimize member journeys to boost primacy, engagement, retention, and average revenue per user.
Champion lifecycle innovation by leveraging advanced data modeling, artificial intelligence, and sophisticated automation techniques.
Establish robust testing frameworks to iterate rapidly and improve messaging performance over time.

Requirements

Demonstrated experience leading complex lifecycle and CRM marketing programs at scale, preferably within fintech, tech, or consumer digital brands.
Strong command of multi-channel marketing platforms, data analytics tools, and customer segmentation strategies.
Exceptional cross-functional collaboration skills with a track record of influencing stakeholders across product and creative teams.
Ability to thrive independently in a fast moving, ambiguous environment without needing constant micromanagement.
A data driven mindset coupled with creative intuition for crafting messages that resonate with real people.

What You'll Gain

We believe in taking care of the people who take care of our members. You will receive a base salary starting between $150,000 and $208,000 depending on your location and experience. On top of that, you will enjoy performance bonuses, a competitive equity package, comprehensive benefits, and the freedom to work fully remotely.