Sales Development Representative (HR Advisory) - Raleigh, NC

Imagine stepping into a role where you aren't just joining a team, you're *building* something foundational. The Wilkinson Firm's HR Advisory division is poised for incredible growth, serving the crucial behavioral health and HHS sectors. We've proven product market fit, we've got a founding partnership pipeline, and now we need *you* our very first Sales Development Representative, to ignite our outbound sales engine. While our roots are in Raleigh, NC, this is a fully remote, worldwide opportunity, inviting a trailblazer to truly own pipeline generation and eventually become a partner in this exciting venture.

Overview

The Wilkinson Firm (TWF) is an enterprise workforce strategy and solutions company, operating with two distinct divisions: HR Advisory, focusing on behavioral health and Health and Human Services (HHS) clients, and Hospitality Staffing. With headquarters in NC and Atlanta, Georgia, respectively, TWF is entering a significant growth phase. Over the next 24 months, our HR Advisory practice aims to build and expand a substantial book of business, especially within the behavioral health and HHS markets. This division has achieved strong product market fit and boasts a pipeline established through founding cohort partnerships. Until now, the closing motion has been founder led. You will be our very first SDR, responsible for developing and executing the outbound strategy that will consistently refill our pipeline at the necessary cadence to achieve an ambitious $1.2M in Year 1 Annual Recurring Revenue. This fully remote position offers the unique chance to make a global impact from anywhere in the world.

Key Responsibilities

As our inaugural Sales Development Representative, you will be instrumental in shaping our market presence, taking on responsibilities that include:

Building Outbound Strategies: Architect and implement a scalable outbound prospecting engine from the ground up, identifying innovative ways to reach target accounts.
Target Account Research: Diligently research and pinpoint key decision makers within the behavioral health and HHS landscapes.
Engaging Outreach: Craft compelling and personalized multi-channel outreach campaigns across email, social media, and phone calls.
Lead Qualification: Effectively qualify inbound and outbound leads, ensuring a strong fit with our HR Advisory solutions.
Meeting Setting: Consistently set high quality introductory meetings for our founding team and advisors.
CRM Management: Maintain meticulous records of all sales activities and prospect interactions within our CRM system.
Performance Tracking: Monitor and report on key metrics, continually optimizing your approach to improve conversion rates and pipeline velocity.
Collaborative Growth: Work closely with the leadership team to refine messaging, understand market needs, and contribute to overall go to market strategy.

Requirements

We're looking for someone with a solid foundation and specific skills. These include:

SDR/BDR Experience: Proven success in a Sales Development Representative or Business Development Representative role, ideally within HR technology, SaaS, or professional services, particularly those serving healthcare or public sector clients.
Outbound Expertise: A demonstrated track record of initiating and driving successful outbound prospecting efforts.
Exceptional Communication: Superior verbal and written communication skills, with the ability to articulate value and build rapport quickly.
Self Starter Mentality: Ability to work autonomously, manage time effectively, and thrive in a fast paced, goal oriented environment.
Strategic Thinking: Capacity to think strategically about market segments and develop creative outreach approaches.
Growth Mindset: An entrepreneurial spirit, eager to contribute beyond core SDR duties and grow with the division.
Passion for Impact: A genuine interest in the HR Advisory space, especially within behavioral health or HHS, is a significant plus.

What You'll Gain

Joining TWF's HR Advisory division offers an unparalleled opportunity for professional and personal growth:

Significant Partner Upside: Earn genuine equity through TWF's Earned Equity Ladder. You'll be eligible for Tier 2 (1 to 3% equity) by month 6, contingent on meeting five key evaluation gates. Progression to Tier 3 (3 to 8% equity) is possible by month 18 for consistent high performance and strategic ownership. The right person can achieve Tier 4 (8 to 15% equity, true partner level) by month 36.
Accelerated Commission: HR Advisory engagements typically involve larger contracts than our Hospitality Staffing division. This means your commission share compounds faster per signed deal, significantly boosting your earnings potential.
Foundational Impact: Be the first SDR and literally build the outbound sales engine for a rapidly growing division, leaving your indelible mark on its future.
Direct Mentorship: Work directly with our founders, gaining invaluable insights and strategic guidance as you develop your career.
Autonomy and Innovation: Enjoy the freedom to experiment with new strategies, tools, and approaches to achieve your goals.
Meaningful Contribution: Play a pivotal role in bringing critical HR advisory solutions to the vital behavioral health and HHS sectors.