Product Marketing Lead

Ever felt the electric buzz of a live event? That unifying energy, the shared excitement? At SeatGeek, we believe those moments are truly special. We're on a mission to make them more accessible and enjoyable for everyone, revolutionizing the ticketing world with our tech-forward, fan-first approach. We're searching for a dynamic Product Marketing Lead who understands this vision deeply and is ready to translate our innovative products into compelling stories for clients and fans alike. If you're passionate about bringing groundbreaking solutions to market and shaping how the world experiences live events, this could be your next big move.

Overview

As our new Product Marketing Lead, you will join a vibrant team reporting directly to the Head of Product Marketing. This isn't just about launching products; it's about crafting the narrative, ensuring our unique value shines through, and collaborating across the board. You will work hand-in-hand with product, marketing, communications, sales, and customer success, making sure our offerings resonate perfectly with our enterprise clients and the fans they serve. This is a truly global, remote opportunity, meaning you can contribute to our mission from anywhere in the world.

Key Responsibilities

In this pivotal role, you will be instrumental in several key areas:

Crafting compelling narratives: Develop differentiated, unified positioning, messaging, reasons to believe (RTBs), and comprehensive go-to-market plans for our product solutions, with a prioritized focus on our enterprise audiences and their fans.
Market insight and strategy: Cultivate a deep understanding of our product offerings for both clients and fans, a profound grasp of our client base and their core needs, our differentiators versus key competitors, and the biggest opportunities for us to grow.
Content and program development: Create impactful programs and content that help our sales and customer success teams effectively communicate SeatGeek's differentiated value and drive understanding.
Cross-functional collaboration: Partner seamlessly with product teams to help ensure future products have a strong market fit and contribute to roadmap planning.
Sales and success enablement: Collaborate closely with sales and customer success to equip them with the insights and tools needed to drive understanding and adoption of SeatGeek's unique offerings.

Requirements

To thrive in this role, you should bring:

Demonstrated experience in product marketing, ideally within a B2B or B2B2C context, focusing on enterprise software or technology solutions.
A proven track record of successfully developing and launching go-to-market strategies for complex products.
Exceptional ability to craft compelling narratives and clear messaging that resonates with diverse audiences.
Strong analytical skills for market research, competitive analysis, and identifying customer insights.
Experience partnering effectively with product management, sales, marketing, and other cross-functional teams.
An adaptable and proactive mindset, comfortable navigating the dynamic environment of a growing tech company.
Familiarity with the live events, ticketing, or SaaS industry is a significant plus.

What You'll Gain

Joining SeatGeek as a Product Marketing Lead offers you the chance to:

Make a significant impact on a rapidly evolving industry and shape the future of live events globally.
Work alongside a talented, passionate team dedicated to innovation and a fan-first approach.
Enjoy the flexibility and autonomy of a fully remote, worldwide position.
Develop your leadership skills by owning critical product narratives and go-to-market strategies.
Contribute to a company culture that values collaboration, creativity, and technological excellence.