Principal Consultant, Sales Effectiveness (Remote, Worldwide)
Are you someone who thrives on redefining the status quo, especially when it comes to sales strategy and execution? Imagine a role where your deep expertise directly empowers leading global enterprises to precisely design, manage, and optimize their sales territories and quotas. At Forma.ai, a rapidly growing Series B startup, we are not just building cutting-edge software; we are revolutionizing sales intelligence, managing billions in commissions for market leaders like Autodesk and Stryker. This isn't just a job; it's a chance to join a team passionate about creating something truly big, fundamentally reshaping how companies drive business strategy through sales planning. If you're ready to make a significant impact and lead transformative change, this Principal Consultant position awaits.
Overview
Forma.ai is at the forefront of transforming sales compensation, helping major market leaders achieve unparalleled efficiency and strategic insight. Our rapid growth is fueled by a deep commitment to innovation in sales intelligence. As a Principal Consultant, Sales Effectiveness, you will be instrumental in reshaping how enterprises design, roll out, and manage their sales planning processes. You will leverage our cutting-edge Territory and Quota Management (TQM) suite to empower customers, guiding them through solution design, implementation, and continuous optimization. This is a fully remote, worldwide opportunity, allowing you to contribute from wherever you thrive.
Key Responsibilities
In this dynamic and impactful role, you will:
- Lead strategic engagements with enterprise clients, helping them define and achieve their sales effectiveness objectives using Forma.ai's TQM suite.
- Design and implement innovative sales planning solutions, encompassing territory optimization, quota setting, and incentive program alignment.
- Serve as a subject matter expert, offering real-world perspective on best practices in sales planning and compensation.
- Collaborate closely with Forma.ai's product and engineering teams to shape the evolution of our TQM suite based on market needs and customer feedback.
- Drive solution adoption and ensure successful process optimization for customers, guiding them from initial strategy to full deployment.
- Develop and deliver compelling presentations, workshops, and training sessions to educate clients on the value and capabilities of our platform.
- Report to the Chief of Staff & Head of Sales Planning Products, contributing to strategic direction and market approach.
Requirements
To excel in this position, we are looking for an individual with:
- Extensive experience in sales effectiveness, sales operations, or sales strategy consulting roles, specifically with enterprise clients.
- A proven track record of designing, implementing, and rolling out complex sales planning solutions, including territory design, quota management, and incentive compensation.
- Deep understanding of enterprise sales processes, data analysis, and change management principles.
- Strong analytical skills, capable of translating complex business requirements into practical, scalable solutions.
- Exceptional communication, presentation, and interpersonal skills, with the ability to engage confidently with C-suite executives and technical teams.
- A proactive, results-oriented mindset with a passion for driving innovation and customer success.
- Experience with sales performance management (SPM) or sales compensation software platforms is a significant advantage.
What You'll Gain
Joining Forma.ai means stepping into an environment where you will:
- The chance to fundamentally transform how major enterprises approach sales planning.
- Work at the forefront of sales intelligence with a rapidly growing, Series B startup.
- A collaborative and supportive remote work environment, connecting with talented individuals worldwide.
- Significant impact on product development, influencing the future direction of our TQM suite.
- Opportunities for continuous professional growth and leadership within a dynamic team.
- Contribute to a company culture fueled by passion, innovation, and a desire to create something truly big.
How to Apply
Click the apply button below to view the full job details and submit your application directly through the employer's official page.

