Performance Marketing Manager - Google Ads, Meta Ads & Paid Acquisition | Remote

Ever dreamt of truly owning the digital ad spend, steering campaigns to peak performance from strategy to precise execution? Pavago's client is on the hunt for a sharp, results-driven Performance Marketing Manager who thrives on turning clicks into loyal customers. If you are passionate about diving deep into data, optimizing every touchpoint, and driving significant, profitable growth across major digital channels, then this is an incredible opportunity to make a tangible impact with a dynamic team. We are looking for someone who breathes ROAS and delights in seeing well-executed campaigns flourish.

Overview

Our client, supported by Pavago, is searching for a dedicated Performance Marketing Manager. This is a full-time, remote position focusing entirely on paid customer acquisition and maximizing profitable growth across various digital advertising channels. You will be a hands-on expert in Google Ads, Meta Ads, and LinkedIn Ads, meticulously managing conversion tracking, campaign optimization, and achieving impressive Return on Ad Spend (ROAS). You will own campaigns comprehensively, from initial strategy and budget allocation through rigorous testing, continuous optimization, and insightful reporting. While the role observes U.S. Business Hours, we welcome applications from talented individuals worldwide.

Key Responsibilities

Manage and expertly optimize campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant paid acquisition channels.
Develop robust campaign structures, precise targeting strategies, and innovative audience approaches.
Take full ownership of advertising budgets, overseeing spend allocation, and ensuring consistent pacing.
Continuously monitor and improve crucial metrics such as Customer Acquisition Cost (CAC), Cost Per Lead (CPL), Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and overall conversion rates.
Design and execute thorough A/B tests for creatives, messaging, audience segments, and landing page experiences.
Proactively optimize campaigns based on real-time performance and comprehensive conversion data.
Implement and meticulously validate conversion tracking setups and attribution models to ensure data accuracy.
Construct clear, actionable weekly and monthly performance reports, providing strategic insights for future growth.
Identify and capitalize on new opportunities to scale profitable campaigns, expanding reach and impact.

Requirements

Proven track record as a Performance Marketing Manager or a similar role, demonstrating significant success in paid acquisition.
Expertise in managing and optimizing campaigns on Google Ads, Meta Ads, and LinkedIn Ads platforms.
Deep understanding of key performance indicators for digital marketing, including CAC, CPL, CPA, and ROAS.
Strong analytical skills, with a keen ability to interpret data and translate it into actionable optimization strategies.
Experience with conversion tracking implementation, validation, and various attribution models.
Proficiency in A/B testing methodologies and iterative campaign improvement.
Excellent communication skills, both written and verbal, for reporting and strategy articulation.
A proactive, results-oriented mindset with a strong drive to achieve and exceed targets.

What You'll Gain

The chance to fully own and shape paid acquisition strategies for an exciting client, driving significant business impact.
A truly remote and flexible work environment, allowing you to contribute from anywhere in the world.
Opportunities for continuous learning and professional growth in a fast-paced, performance-driven setting.
Work with a forward-thinking team, leveraging cutting-edge tools and innovative strategies.
A competitive compensation package reflecting your expertise and contributions.