Ready to spearhead growth in one of the most vibrant regions on the planet? Sporty Group is looking for a Performance Marketing Lead to shape our regional growth engine across Africa. This is a fully remote, worldwide opportunity that gives you the platform to own our entire regional growth strategy, steer major media investments, and build lasting brand trust where it matters most.
Overview
As our Performance Marketing Lead for African Markets, you will act as the strategic architect behind our regional expansion. This senior leadership position puts you in charge of setting the vision, establishing robust frameworks, and driving measurable growth across digital and traditional media channels. You will collaborate daily with executive leaders to align every dollar spent with our overarching business goals in a fast-paced market.
Key Responsibilities
- Define the overarching marketing vision for African markets, covering market prioritization, channel philosophy, investment allocation, and long-term scaling roadmaps.
- Shape brand presence at scale by partnering on brand-building initiatives like above-the-line advertising, out-of-home campaigns, and massive media partnerships.
- Ensure a coherent identity across both performance and brand channels to drive long-term recognition and user trust.
Requirements
- Proven track record of leading large-scale performance marketing initiatives and regional growth strategies.
- Deep understanding of African markets and the unique dynamics driving digital consumption across the continent.
- Strong leadership background with experience collaborating across executive and cross-functional teams.
- Ability to balance high-level strategic vision with hands-on optimization across diverse media channels.
What You'll Gain
- The chance to work fully remotely from anywhere in the world while making a massive impact on a global brand.
- Direct influence over executive-level decisions and regional business priorities.
- A collaborative culture that values bold ideas, autonomy, and continuous innovation.
How to Apply
Click the apply button below to view the full job details and submit your application directly through the employer's official page.
