Part-Time Performance Creative Strategist - Health & Wellness Brand (US/Remote)

Are you someone who thrives on seeing your creative ideas directly impact business growth? Imagine a role where your ingenuity in crafting compelling ad concepts translates into tangible results, helping a fast-growing men's health and wellness brand reach more people. This isn't your typical marketing gig; it's a hands-on, data-driven opportunity to own performance creative strategy, turning insights into high-converting ads. If you're a strategic thinker with a knack for direct response and a passion for health, this could be your next exciting challenge.

Overview

Paired is thrilled to partner with an innovative, bootstrapped men's health and wellness brand. This client is on a mission to improve men's lives by addressing common mineral deficiencies, combining powerful emotional messaging with solid scientific education. They rely heavily on sharp, performance-driven creative to fuel their customer acquisition and growth. For this pivotal part-time, fully remote role, open to talented strategists worldwide, we are seeking a Senior Performance Creative Strategist to spearhead their direct response creative efforts across all paid acquisition channels.

Key Responsibilities

Dive deep into customer insights to pinpoint compelling angles that truly resonate.
Generate a steady stream of new ad concepts, aiming for around 8 to 12 innovative ideas weekly.
Craft clear, effective scripts and detailed creative briefs for various production partners.
Methodically analyze performance data to refine strategies and optimize creative outcomes.
Orchestrate the efforts of multiple agencies, video editors, content creators, and internal teams to bring your vision to life.
Directly influence paid media success by transforming customer understanding, existing assets, emerging trends, and advertising data into impactful, high-converting creative.

Requirements

To excel in this role, you should bring a robust background in performance creative strategy, ideally within a direct-to-consumer (DTC) environment. A deep understanding of paid acquisition channels and what makes creative perform is essential. We are looking for someone with proven experience in developing and executing direct response ad concepts from ideation to launch. Strong analytical skills are vital, allowing you to interpret complex data and translate it into actionable creative insights. You will also need excellent communication and collaboration abilities to effectively coordinate with diverse internal and external partners.

What You'll Gain

Joining this team means you will have a direct and measurable impact on a rapidly growing health and wellness brand. This is an unparalleled opportunity to hone your skills in a fast-paced, data-rich environment, working alongside passionate professionals. You will gain invaluable experience in strategic creative development, collaborating with top-tier agencies and creators. Plus, you will enjoy the flexibility and autonomy of a fully remote, part-time position, allowing you to integrate your professional ambitions with your personal life.