Marketing Operations Manager

Ever feel like you are wrestling an octopus when it comes to marketing data? At Valorx, we understand that marketing operations is not just about clicking buttons; it is about architecting a symphony of data that truly drives business outcomes. We are on the hunt for a Marketing Operations Manager who thrives on solving the gnarly, complex problems that keep other teams up at night. If you love building elegant systems, ensuring data integrity, and making sure every campaign dollar works its hardest, this could be your next big adventure.

Overview

Valorx is revolutionizing how businesses interact with their Salesforce data, delivering enterprise-grade, Excel-like spreadsheet experiences that empower users to achieve outcomes not previously possible. We eliminate friction, streamline data management, and boost productivity, all while keeping data securely within the CRM. This is a fully remote, worldwide opportunity reporting to the Director of Marketing, US. Join our dynamic team and play a pivotal role in shaping our marketing technology stack and strategy from anywhere in the world.

Key Responsibilities

As our Marketing Operations Manager, you will be instrumental in designing and implementing robust systems that power our marketing efforts. Your responsibilities will include:

Architecting Data Flows: Design, build, and optimize the flow of data between our core marketing and sales platforms, including Marketo, Salesforce, and Zapier, ensuring seamless integration and data accuracy.
Solving Complex Data Challenges: Tackle and resolve persistent issues such as data deduplication, broken Salesforce syncs, and data hygiene nightmares to maintain a clean and reliable database.
Developing Attribution Models: Create and refine attribution models that genuinely reveal what is working across our marketing channels, providing actionable insights for strategic investment.
Optimizing Nurture Programs: Design and implement sophisticated nurture programs that respond intelligently to real buying signals, moving beyond timed blasts to personalized engagement.
Leveraging Automation and AI: Identify opportunities to automate repetitive tasks and implement AI solutions to scale our operations, allowing a lean team to achieve outsized results.
Proactive Problem Solving: Anticipate potential issues with our martech stack and data infrastructure, implementing preventative measures before they escalate into major problems.
Strategic System Ownership: Go beyond merely "working in Marketo" to truly owning and optimizing our marketing technology stack for maximum strategic advantage and business impact.

Requirements

We are looking for a seasoned professional who not only understands marketing operations but has a proven track record of solving its toughest challenges. Ideal candidates will possess:

Extensive hands-on experience with core marketing automation platforms, particularly Marketo, and CRM systems like Salesforce.
A deep understanding of data architecture and the ability to design complex data flows between disparate systems.
Proven success in implementing and managing robust data deduplication and hygiene processes.
Demonstrable experience with marketing attribution modeling and reporting.
Expertise in developing and optimizing sophisticated lead nurturing programs.
Strong analytical skills with a data-first mindset, capable of translating insights into strategic recommendations.
Experience with integration tools such as Zapier and a curiosity for applying emerging technologies like AI to marketing operations.
The ability to think strategically about marketing technology and its impact on business growth, not just its tactical execution.

What You'll Gain

Joining Valorx means becoming part of an innovative team at the forefront of redefining enterprise data interaction. You will:

Make a Real Impact: Play a critical role in shaping our marketing strategy and operations, directly contributing to our growth and success.
Work with Cutting-Edge Tech: Leverage and evolve a modern marketing technology stack, including Marketo, Salesforce, and Zapier, with opportunities to explore new AI and automation tools.
Thrive in a Remote Culture: Enjoy the flexibility and autonomy of a fully remote, worldwide role within a supportive and collaborative environment.
Professional Growth: Tackle challenging, high-impact projects that will expand your skills and advance your career in a rapidly evolving space.
Be Part of Innovation: Contribute to a company that is truly changing how businesses manage and utilize their most valuable asset data.