Lead Customer Advocacy Manager, APJ

Lead Customer Advocacy Manager, APJ at GitLab

Are you someone who thrives on connecting with customers, celebrating their successes, and turning their stories into powerful endorsements? Do you possess a keen understanding of the Asia Pacific Japan (APJ) market and a knack for building strong relationships? Here at GitLab, we're on the hunt for a dynamic Lead Customer Advocacy Manager to champion the voices of our incredible customers across APJ. This is a chance to make a significant impact, working within our fully remote, globally distributed team, where every day presents an opportunity to innovate and grow.

Overview

GitLab stands as the intelligent orchestration platform at the heart of DevSecOps, empowering organizations worldwide to boost developer productivity, enhance operational efficiency, mitigate security risks, and accelerate their digital transformations. With over 50 million registered users, including more than half of the Fortune 100, trust us to deliver better, more secure software with speed. Our product philosophy extends to our work culture: we embrace AI as a core productivity multiplier, expecting all team members to integrate AI into their daily routines for greater efficiency, innovation, and impact. GitLab isn't just a workplace; it's where careers truly take off, innovation flourishes, and every single voice matters. Our high-performance culture, fueled by our values and continuous knowledge sharing, enables our team to reach their highest potential. You will collaborate with industry leaders, solving complex problems as we collectively build technology that reshapes how the world develops software. This role is a fully remote, worldwide opportunity, meaning you can contribute from wherever you are.

Key Responsibilities

Strategically develop and implement a robust customer advocacy program specifically for the APJ region.
Identify, recruit, and nurture a strong base of customer advocates who are enthusiastic about sharing their GitLab journey.
Collaborate closely with our sales, marketing, and product teams to pinpoint advocacy opportunities and integrate customer stories into various campaigns.
Manage and fulfill inbound customer reference requests, ensuring the right customer voice is leveraged for optimal impact.
Drive the creation of compelling customer success stories, case studies, video testimonials, and quotes that highlight the value of GitLab.
Develop and maintain strong relationships with key customers, ensuring their positive experiences are amplified both internally and externally.
Track, analyze, and report on the effectiveness of advocacy initiatives, constantly seeking ways to optimize program performance and demonstrate ROI.
Act as a trusted advisor and liaison between customers and internal GitLab teams, advocating for customer needs and feedback.
Provide guidance and mentorship, potentially leading to the growth and development of future advocacy team members.

Requirements

Demonstrated experience in customer advocacy, community management, content marketing, or a related field within the B2B SaaS space.
A deep understanding of the APJ market dynamics, cultural nuances, and business landscape is essential.
Exceptional communication skills, both written and verbal, with the ability to craft engaging narratives and present compelling stories.
Proven ability to build and maintain strong relationships with senior-level customers and internal stakeholders.
Strong program management skills, capable of managing multiple projects simultaneously with attention to detail.
Strategic thinker with a data-driven approach to measuring and improving program success.
Experience with DevSecOps principles or a strong technical aptitude to understand GitLab's product offering is a significant advantage.
Self-motivated and capable of working effectively in a fully remote, asynchronous environment.
A passion for customer success and the ability to inspire others to share their positive experiences.

What You'll Gain

The opportunity to play a pivotal role in shaping GitLab's reputation and growth across a vital region.
Accelerate your career within a rapidly expanding, innovative, and publicly traded company.
Engage with a diverse, global team in a truly remote-first culture that values collaboration, transparency, and results.
Work at the forefront of AI integration, applying cutting-edge tools to enhance your daily productivity and impact.
Develop deep expertise in customer advocacy strategies and program execution on an international scale.
A chance to directly contribute to a product that is transforming how the world develops software, side by side with industry thought leaders.