Head of Marketing - Argentina / Uruguay

Are you ready to carve out a significant impact in a sector ripe for innovation, all while leading the charge in new, vibrant markets? Halter is transforming the lives of farmers and graziers globally, making what once seemed impossible a daily reality. We are actively seeking a visionary Head of Marketing to champion our mission across Argentina and Uruguay. This isn't just another job; it's an invitation to define the narrative for a groundbreaking technology in regions critical to our growth, working fully remotely from anywhere in the world.

About Halter

At Halter, we are on a mission to empower farmers and graziers to operate with unparalleled productivity and sustainability. Our customers use Halter to break free from the traditional, time intensive demands of livestock management. Picture 500 cattle calmly moving towards their next grazing area, without quad bikes, without dogs, without physical fences. It truly looks like magic. Our customers are revolutionizing grazing practices with Halter, transforming an entire industry and improving lives. We offer meaningful work, challenging problems, and a culture built for high performance. Our team consistently out thinks, out works, and out cares. We are deeply committed to delivering real change in the world, and we embrace the challenges that come with such an ambitious goal. We are backed by a stellar lineup of Tier 1 investors, including Founders Fund, Bessemer Venture Partners, BOND, DCVC, Blackbird, Promus Ventures, Rocket Lab's Peter Beck, and Icehouse Ventures. Learn more about us on LinkedIn and Instagram.

Overview of the Role

As our Head of Marketing for Argentina and Uruguay, you will be instrumental in launching and scaling Halter's presence in these pivotal agricultural markets. This strategic leadership position requires someone ready to build, execute, and refine a robust marketing strategy tailored to the unique needs and opportunities within the region. You will shape our brand narrative, drive awareness, and ultimately accelerate adoption of our revolutionary technology, all while collaborating with a globally distributed team from your fully remote workspace.

Key Responsibilities

Develop and lead comprehensive marketing strategies specifically designed for the agricultural sectors of Argentina and Uruguay.
Drive brand awareness, generate demand, and accelerate customer acquisition across the target regions.
Conduct in depth market research and competitor analysis to identify opportunities and inform strategic decisions.
Craft compelling messaging and content that resonates with local farmers and graziers, showcasing the transformative power of Halter.
Manage marketing budgets effectively, optimizing spend to achieve maximum ROI.
Collaborate closely with sales, product development, and global marketing teams to ensure alignment and integrated campaigns.
Represent Halter at industry events, conferences, and stakeholder meetings in Argentina and Uruguay, building strong relationships.
Monitor, analyze, and report on campaign performance, using data to iterate and improve strategies continuously.
Potentially build and mentor a small, high performing local marketing team as our presence grows.

Requirements

Extensive experience in a senior marketing leadership role, ideally within the agritech, SaaS, or B2B agricultural sector.
Profound understanding of the agricultural markets, cultural nuances, and distribution channels in Argentina and Uruguay.
Fluent in both Spanish and English, with exceptional written and verbal communication skills in both languages.
Demonstrated track record of successfully launching new products or scaling businesses in new international markets.
Strong analytical skills and a data driven approach to marketing strategy and execution.
Ability to thrive in a fast paced, dynamic startup environment with a remote first culture.
Proven leadership capabilities, with the ability to inspire, motivate, and collaborate effectively across diverse teams.
A genuine passion for sustainable agriculture and technological innovation.

What You'll Gain

The unique opportunity to lead marketing efforts for a truly game changing product, directly impacting the future of farming.
Work with a world class team of innovators and problem solvers, united by a shared mission that truly matters.
Direct influence on our market expansion and the success of Halter in critical growth regions.
A competitive compensation package and a share in the company's success.
The flexibility and autonomy of a fully remote role, allowing you to work from anywhere.
Being part of a company backed by some of the most respected venture capital firms globally.
The chance to do meaningful work that changes lives and transforms an industry.