Ready to Shape the Future of Trust?

Imagine a role where you directly fuel the growth of a company at the forefront of digital security, helping the world's largest organizations protect their most critical digital interactions. At Keyfactor, we are building the trust infrastructure for AI and machines, securing everything from global enterprises to government agencies. We are a team that moves quickly, thinks big, and genuinely supports one another every single day. If you are a proactive marketer with a knack for driving revenue through clever campaigns and innovative product-led strategies, this Growth Marketing Manager position is your chance to make a substantial impact within a vibrant, remote-first environment. Come join us and help connect the world securely, one cryptographic identity at a time!

Overview

As our Growth Marketing Manager, you will be a key player in accelerating Keyfactor's Annual Recurring Revenue (ARR). This dynamic role focuses on two primary growth engines: executing targeted campaigns for enterprise named accounts and supercharging our product-led growth (PLG) initiatives through the Keyfactor Test Drive program. You will own the entire demand generation lifecycle, from initial planning and meticulous execution to continuous optimization and insightful reporting. Success in this role means collaborating closely with our Brand and Product Marketing teams to craft compelling messages that resonate and convert, ultimately ensuring our marketing efforts translate directly into measurable business growth. This is a fully remote opportunity, open to talented professionals across the United States (preferably within CST/EST time zones) and Canada.

Key Responsibilities

Develop, launch, and manage end-to-end demand generation programs with a clear focus on driving ARR.
Execute strategic enterprise named account campaigns, identifying and engaging key decision-makers within target organizations.
Drive product-led growth (PLG) initiatives, specifically enhancing the reach and conversion of Keyfactor's Test Drive program.
Continuously monitor, analyze, and optimize campaign performance using data-driven insights to improve ROI and achieve targets.
Collaborate effectively with the Brand team to ensure consistent messaging and strong brand presence across all campaigns.
Work closely with Product Marketing to translate product features and benefits into compelling campaign narratives.
Report on key marketing metrics, providing clear insights into campaign effectiveness and recommending future strategies.
Stay current with industry trends, emerging technologies, and best practices in growth marketing and B2B SaaS.

Requirements

Mid-level experience in a growth marketing, demand generation, or similar role within a B2B SaaS environment.
Proven track record of driving measurable revenue growth through strategic marketing campaigns.
Demonstrated experience with both enterprise account-based marketing (ABM) and product-led growth (PLG) strategies.
Strong analytical skills, with the ability to interpret data, identify trends, and make data-backed decisions.
Excellent project management skills, capable of managing multiple campaigns simultaneously from conception to completion.
Exceptional written and verbal communication skills, with an ability to craft engaging and persuasive content.
Proficiency with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce).
A proactive, results-oriented mindset with a passion for continuous learning and improvement.

What You'll Gain

The chance to make a direct and significant impact on the growth trajectory of a global leader in trust infrastructure.
Work within a supportive and collaborative remote team that values innovation and mutual respect.
Opportunities for professional development and career advancement in a fast-paced, high-growth industry.
Exposure to cutting-edge technology and the exciting world of cybersecurity, AI, and machine identity management.
A culture that encourages big thinking, celebrates wins, and genuinely cares about your well-being.