Growth Lead / Lead Paid Media Strategist at SoHo Dragon (Remote, Worldwide)

Are you a seasoned paid media strategist who thrives on true ownership, not just execution? Do you possess a unique ability to look beyond the numbers, diagnose complex performance challenges, and craft winning growth strategies that directly impact the bottom line? If you're ready to lead, innovate, and drive significant revenue results for a dynamic company, then SoHo Dragon has an exciting, fully remote opportunity for you. We're searching for a visionary leader, a true architect of growth, who can transform business objectives into powerful, measurable outcomes across diverse digital landscapes.

Overview

SoHo Dragon is actively seeking a Growth Lead / Lead Paid Media Strategist to join our globally distributed team. This is a fully remote, worldwide position. In this pivotal role, you will take complete ownership of our paid media strategy, growth planning initiatives, campaign performance analysis, and crucial client relationships. This is far from a task-oriented PPC role. We need a business-minded leader who can diagnose performance issues, pinpoint significant growth opportunities, clearly explain root causes, and confidently recommend strategic, impactful actions. You will be accountable for key outcomes including paid media effectiveness, lead quality, pipeline expansion, conversion rate optimization, and overall revenue performance. As the strategic lead, you will benefit from the support of dedicated PPC execution specialists and AI automation experts, allowing you to focus on high-level strategy and impactful decision-making.

Key Responsibilities

As our Growth Lead / Lead Paid Media Strategist, your day-to-day will involve critical strategic direction and performance management. Some core responsibilities include:

Paid Media Strategy & Growth Ownership: You will fully own the strategic direction across major platforms like Google Ads, Meta Ads, LinkedIn Ads, and other relevant digital channels. This includes translating overarching business goals into detailed budgets, comprehensive channel plans, innovative testing roadmaps, and robust growth strategies designed for maximum impact. You will lead crucial initiatives in demand generation, lead generation, retargeting, and continuous conversion optimization, always recommending what to launch, pause, scale, or improve for optimal results.
Revenue & Pipeline Accountability: Your role is directly tied to measurable business outcomes. You will manage performance against vital KPIs such as pipeline contribution, Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), Customer Acquisition Cost (CAC), Cost Per Lead (CPL), Return on Ad Spend (ROAS), lead quality, and overall revenue. Ensuring campaigns consistently drive significant, measurable business results will be a primary focus.

Requirements

To excel in this role, we're looking for an individual with a proven track record and a strategic mindset. Key qualifications include:

Extensive experience, typically 5+ years, in a senior paid media strategy or growth leadership position.
Demonstrated ability to diagnose complex performance issues, identify significant growth opportunities, and translate insights into actionable strategies.
A strong business acumen with accountability for driving tangible outcomes across the entire marketing and sales funnel.
Deep expertise in managing and optimizing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant B2B or B2C platforms.
Exceptional analytical skills, capable of interpreting complex data to inform strategic decisions and communicate performance effectively.
A proactive, self-starter mentality comfortable working autonomously in a fully remote, dynamic environment.
Excellent communication skills, both written and verbal, allowing you to confidently present strategies, explain complex concepts, and build strong relationships.
Experience with A/B testing, conversion rate optimization (CRO), and a solid understanding of CRM integration and attribution models.

What You'll Gain

Joining SoHo Dragon means becoming part of a forward-thinking, collaborative team that values innovation and impact. Here’s what you can expect:

Strategic Impact: The opportunity to truly own and shape growth strategies that directly contribute to the company's success.
Global Flexibility: A fully remote work environment that offers flexibility and autonomy, allowing you to work from anywhere in the world.
Professional Growth: Work alongside talented PPC execution and AI/automation specialists, expanding your expertise and leadership capabilities.
Supportive Culture: Be part of a company that fosters a supportive, challenging, and rewarding work atmosphere.
Meaningful Ownership: Take accountability for critical business outcomes and see the direct results of your strategic decisions.