Especialista de Growth Marketing

Ever found yourself looking at a marketing funnel and thinking, 'I can make this sing?' We certainly do! Benner is on the hunt for a brilliant Especialista de Growth Marketing who lives and breathes data, innovation, and pushing boundaries. If you thrive on connecting the dots between agency performance and internal conversions, if you love experimenting to reduce CAC, and if you're ready to orchestrate growth strategies across paid media, SEO, CRO, and CRM, then we have an exciting opportunity for you. This is a chance to truly own the growth engine, make a tangible impact, and collaborate with a dynamic team, all from wherever you are in the world. Ready to dive in?

Overview

We are seeking a proactive and results-oriented Especialista de Growth Marketing to join our fully remote, worldwide team at Benner. This role goes beyond traditional paid media management. It calls for a strategic thinker who can lead projects, collaborate with agencies and internal teams, and leverage a comprehensive toolkit including paid media, SEO, GEO, CRO, and HubSpot CRM automations. Your core mission will be to integrate external agency data with our internal funnels, conducting experiments to enhance conversions, optimize user experience, and significantly reduce our Customer Acquisition Cost (CAC).

Key Responsibilities

As our Especialista de Growth Marketing, you will:

Plan, monitor, and optimize high-performance campaigns across Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn Ads, focusing on generating high-quality leads.
Take full ownership of our institutional website, ensuring its continuous evolution, superior performance, excellent usability, and optimal conversion rates.
Critically evaluate the deliverables from our agency partners, upholding standards for quality, consistency, and overall campaign performance.
Implement timely and precise adjustments to paid media campaigns whenever necessary to maintain peak efficiency.
Continuously monitor critical performance metrics such as CAC, CPL, ROI, website traffic, and conversion rates, presenting clear and actionable insights.
Drive the continuous improvement of our CAC / LTV ratio, ensuring the highest possible efficiency in our marketing investments.
Collaborate closely with other marketing functions, including content creation and market intelligence, to align strategies and maximize impact.
Conduct projects involving external agencies, internal peers, and other company departments, fostering seamless execution.
Design and implement autonomous CRM rules within HubSpot to nurture leads and improve conversion pathways.

Requirements

We're looking for someone with:

Proven experience in growth marketing, demonstrating a track record that extends beyond solely managing paid media.
Strong analytical skills, with the ability to connect disparate data points and draw actionable conclusions.
Hands-on expertise with Google Ads, Meta Ads, and LinkedIn Ads.
Solid understanding and experience with SEO, GEO, and CRO principles.
Proficiency in CRM tools, especially HubSpot, including setting up autonomous workflows.
Experience in website management and optimization for performance and conversion.
A collaborative spirit and excellent communication skills, enabling effective work with agencies and cross-functional teams.
Fluency in Portuguese is essential for this role, given the company's operational language and target market interactions.

What You'll Gain

Joining Benner means you'll be part of a forward-thinking company where your contributions truly matter. You will:

Enjoy the flexibility and freedom of a fully remote, worldwide work environment.
Play a pivotal role in shaping our growth strategy and directly impacting business results.
Work with cutting-edge tools and methodologies in a dynamic marketing landscape.
Collaborate with a supportive and innovative team.
Have opportunities for continuous learning and professional development.