Overview

B2B marketing moves fast, yet reaching real buying committees across long sales cycles remains one of the toughest nuts to crack in digital media. Wpromote is looking for a Director of Programmatic B2B to tackle that exact challenge. This is a fully remote, worldwide opportunity designed for an experienced programmatic strategist who wants to build something meaningful. You will start as a powerhouse individual contributor, driving operational excellence and campaign architecture, with an immediate runway to recruit, mentor, and scale your own dedicated unit as client demand grows.

If you know how to turn complex account-based data into sharp media execution and love pitching high-value enterprise accounts, this position gives you the autonomy and resources to shape an entire agency division from anywhere in the world.

Key Responsibilities

In this role, you will balance high-level strategy with direct execution across several key areas

Architect and execute sophisticated programmatic media plans tailored to multi-stakeholder enterprise buying journeys
Set up advanced audience targeting strategies using first-party data, intent signals, and account-based marketing lists
Lead business development efforts by creating pitch materials and presenting programmatic solutions to prospective clients
Build out standard operating procedures, documentation, and operational frameworks for the programmatic practice
Step in to guide difficult client accounts back to health through transparent communication and data-backed performance turnarounds
Educate internal agency teams and external brand partners on the latest DSP features, identity solutions, and ad tech innovations
Transition smoothly from an agile hands-on leader to a people manager as you recruit and scale the B2B team

Requirements

We are searching for a seasoned practitioner who brings both deep technical programmatic expertise and client relationship finesse

Extensive background running programmatic campaigns with a clear track record in B2B environments
Mastery of major demand-side platforms and identity resolution tools built for enterprise targeting
Familiarity with ABM platforms and intent data providers used to target specific buying committees
Demonstrated success in pitching new business and speaking confidently to senior marketing executives
Strong analytical mindset capable of translating media performance metrics into commercial business impact
Self-motivated attitude suited for a distributed, global working setup without needing micromanagement

What You Will Gain

You will step into a high-visibility leadership seat where your ideas directly shape agency offerings and commercial results. You gain the freedom of a truly global remote culture, the backing of an award-winning digital marketing agency, and the opportunity to build a specialized team under your own leadership philosophy.