Director, Product Marketing, GTM Strategy

Ever wonder what it takes to truly launch a product and make a lasting impact? At Fleetio, we've built incredible software that thousands of organizations rely on daily. Now, we're not just innovating; we're ready to master the art of bringing those innovations to market. If you're passionate about connecting the dots between brilliant product development and widespread customer success, then this Director of Product Marketing, GTM Strategy role might be your next big adventure. You'll be the architect of how our groundbreaking products reach the world, shaping everything from initial launch to sustained growth. This is a chance to define a critical function at a rapidly scaling company and truly drive our next phase of success.

Overview

Fleetio is at the forefront of transportation technology, powering fleet operations for thousands of organizations globally. We're proud to be leading this dynamic market, celebrated by our customers and expanding our reach every single day. Following a significant $450M Series D funding round in March 2025, our trajectory is incredibly exciting. We're also a proud founding member of the Rails Foundation, a testament to our commitment to innovation and open source.

While we've crafted innovative products across Maintenance, Fleet Intelligence, and our extensive ecosystem, our next stage of growth isn't just about what we build. It's about how effectively we bring these innovations to market, translating them into undeniable customer value, robust adoption, and sustainable revenue. This role is crucial to that mission.

As our Director of Product Marketing, GTM Strategy, you will be the driving force behind the operating system that seamlessly connects our Product, Marketing, Sales, Enablement, Customer Success, and Partnerships teams. Your work will ensure we successfully bring new products to market, making a tangible impact on our commercialization efforts. This is a fully remote, worldwide opportunity, allowing you to contribute from wherever you thrive best.

Curious to learn more about our culture and mission? Check out our Fleetio overview video and our careers page.

Key Responsibilities

Define and Execute Go-to-Market Strategy: Lead the development and implementation of comprehensive GTM strategies for new products, features, and market expansions, ensuring alignment with overall business objectives.
Cross-Functional Orchestration: Act as the central hub connecting Product, Marketing, Sales, Enablement, Customer Success, and Partnerships, fostering seamless collaboration and communication across all GTM stages.
Commercialization Frameworks: Design, implement, and continuously refine scalable GTM processes, playbooks, and frameworks that empower all teams to effectively launch and commercialize product innovations.
Market and Customer Intelligence: Drive deep understanding of our target markets, competitive landscape, and customer needs to inform product positioning, messaging, and sales enablement strategies.
Messaging and Positioning: Develop compelling product narratives, value propositions, and messaging that resonate with our diverse customer segments and communicate clear differentiation.
Sales and Customer Enablement: Partner with Sales and Customer Success to create impactful training materials, tools, and resources that equip our customer-facing teams to effectively sell, onboard, and support our products.
Performance Measurement and Optimization: Establish key performance indicators (KPIs) for GTM initiatives, monitor performance, analyze results, and drive continuous improvement based on data-driven insights.
Strategic Leadership: Contribute to the broader strategic planning process, identifying opportunities for growth and providing expert guidance on market entry and expansion.

Requirements

Proven experience in a senior Product Marketing or GTM Strategy role, preferably within a B2B SaaS environment.
Demonstrated success in building, launching, and scaling products in a fast-paced, high-growth company.
Exceptional ability to design and implement effective go-to-market frameworks and processes.
Strong strategic thinking combined with a hands-on approach to execution.
Expertise in market analysis, competitive intelligence, and customer segmentation.
Outstanding communication, presentation, and interpersonal skills, capable of influencing diverse stakeholders.
A track record of fostering strong cross-functional relationships and leading collaborative initiatives.
Experience in developing compelling product messaging, positioning, and sales enablement content.
Ability to thrive in a fully remote, distributed team environment.

What You'll Gain

The opportunity to build and define a critical function at a rapidly growing, well-funded SaaS company.
Significant influence over our commercial strategy and the success of our innovative products.
Work with a highly collaborative, passionate, and globally distributed team.
A culture that values autonomy, impact, and continuous learning.
Competitive compensation, comprehensive benefits, and a focus on work-life integration.
Be part of a company leading the charge in transportation technology and a founding member of the Rails Foundation.
The flexibility and freedom of a fully remote role, contributing from anywhere in the world.