Overview

Finding that sweet spot between data intelligence and authentic customer connection is rare, but that is exactly what makes lifecycle marketing so exciting. Upstart is revolutionizing the way borrowing works across America by leveraging advanced AI to make credit substantially more affordable and transparent. As the Director of Lifecycle Marketing, you will take the reins on how we talk to, nurture, and retain millions of borrowers across their financial paths. This is a fully remote, worldwide opportunity where your strategic thinking will directly shape our growth and retention engine from day one.

Our platform handles over one million predictions per applicant using thousands of unique signals, helping partner banks make fairer lending decisions. You will step into this digital first environment to turn complex financial touchpoints into seamless, thoughtful customer journeys. If you get energized by scaling cross channel retention strategies, testing bold new ideas, and leading high impact teams, we would love to have you with us.

Key Responsibilities

In this leadership role, you will steer the vision and execution of our end to end customer retention and engagement programs.

Architect and scale comprehensive lifecycle campaigns across email, SMS, push notifications, and in app touchpoints.
Partner deeply with product, data science, and analytics teams to segment audiences dynamically and deliver hyper personalized experiences.
Drive rapid experimentation frameworks to consistently optimize open rates, click through rates, conversion metrics, and long term customer value.
Own the customer journey roadmap, identifying points of friction and turning them into retention opportunities.
Manage and mentor a talented group of lifecycle marketers, fostering a culture of continuous learning and high accountability.
Oversee marketing automation tech stacks, ensuring clean data hygiene, robust deliverability, and scalable workflows.

Requirements

We are seeking a seasoned marketing leader with proven success driving customer retention in high growth spaces.

Extensive experience leading lifecycle, CRM, or retention marketing within fintech, technology, or consumer lending sectors.
Demonstrated track record of scaling engagement metrics and building sophisticated automated communication flows.
Strong command of modern marketing technology platforms such as Braze, Iterable, or Salesforce Marketing Cloud.
Deep quantitative skills with the ability to interpret customer data, design rigorous multivariate tests, and report on business impact.
Exceptional communication abilities and a knack for inspiring cross functional partners across product, risk, and compliance.
Natural leadership instincts with a history of developing and empowering high performing teams.

What You'll Gain

Joining Upstart means contributing to work that meaningfully alters how everyday people access financial mobility.

The flexibility of working from anywhere in the world in a collaborative, digital first environment.
A visible seat at the table where your strategies guide significant business decisions and revenue growth.
Close collaboration with brilliant engineers, data scientists, and creative thinkers who share a common purpose.
Comprehensive health coverage, generous time off, and continuous opportunities for personal and professional development.