Director of Growth Marketing, UK (Remote)

Ever thought about how much good a roll of toilet paper could actually do? Not all heroes wear capes, but plenty of them are helping to change the world, one flush at a time! We're talking about a serious impact here. Imagine yourself challenging what’s possible at a rapidly growing, purpose-led scale-up, all while making a tangible difference for communities globally. If driving commercial success in the UK market for a brand that donates 50% of its profits to clean water and sanitation sounds like your kind of revolution, then you've found your next big adventure.

Overview

Who Gives A Crap might have a funny name, but our business is profoundly serious about doing good. We lead the way as an eco-friendly household essentials brand, and a massive 50% of all our profits go directly towards ensuring everyone has access to clean water and a toilet. So far, as of June 2024, we’ve proudly contributed over $18 million AUD to this vital mission. We make it truly simple for people to do good with their everyday purchases. Our operations span scaling businesses across the UK, US, Canada, and Australia, supported by an incredible team of over 250 individuals based in Australia, the UK, the Philippines, China, and the US. Looking ahead, our ambitious goal for the next 5-10 years is to increase our annual donation tenfold, bringing us closer to a world where clean water and sanitation are universal rights. This is a fully remote role, open to exceptional talent worldwide.

As our Director of Growth Marketing for the UK, you will be the absolute engine room for our growth in this crucial market. You will confidently take the wheel of our commercial performance, leading the charge to significantly scale our direct-to-consumer (DTC) business. Your role demands a powerful blend of data-driven insights and imaginative creative strategy. Every pound spent will be meticulously managed to ensure it maximizes our impact and gets more toilets to people who desperately need them.

Key Responsibilities

You will play a pivotal role in shaping our future and achieving ambitious goals. Your core responsibilities include:

Craft and execute the UK acquisition strategy: Develop and own a comprehensive, data-backed strategy specifically designed to drive substantial customer acquisition and revenue growth across the UK market.
Drive commercial performance: Take full ownership of key commercial metrics, consistently optimizing performance marketing channels and initiatives to hit and exceed ambitious targets.
Lead with data and insights: Become a wizard with analytics, using deep insights to identify opportunities, refine campaigns, and ensure every marketing investment delivers maximum return.
Identify new growth avenues: Continuously explore and test innovative channels, partnerships, and strategies to unlock new customer segments and expand our market reach.
Optimize across the funnel: Manage and enhance performance across all stages of the customer journey, from awareness and consideration through to conversion and retention.
Collaborate cross-functionally: Work seamlessly with our product, brand, and global growth teams to ensure a cohesive and impactful go-to-market approach.
Reporting and forecasting: Establish robust reporting mechanisms, provide regular performance updates, and accurately forecast future growth trajectories and resource needs.
Team leadership and mentorship: Inspire and guide your team, fostering a culture of high performance, continuous learning, and innovation within the growth marketing function.

Requirements

To thrive in this role, you will bring a powerful combination of experience, skills, and passion:

Extensive Growth Marketing Experience: You possess a significant track record of success in growth marketing, with a demonstrable history of scaling direct-to-consumer (DTC) businesses, specifically within the UK market.
Strategic and Analytical Acumen: Your brain effortlessly combines strategic foresight with meticulous analytical skills, allowing you to both envision the big picture and dive deep into performance data.
Proven Leadership: You have experience leading and developing high-performing marketing teams, fostering an environment where talent grows and thrives.
Expertise in Acquisition Channels: You are deeply familiar with a wide array of digital acquisition channels, including paid social, search, display, affiliates, and emerging platforms, understanding how to optimize each for maximum impact.
Commercial Mindset: You think like a business owner, always focused on revenue generation, profitability, and sustainable growth.
Data-Driven Decision Maker: You are comfortable navigating complex datasets, extracting actionable insights, and making informed decisions that drive measurable results.
Adaptability in Scale-Up Environments: You are energised by the fast pace and dynamic nature of a scaling business, demonstrating resilience and a proactive approach to challenges.
Passion for Purpose: Our mission truly resonates with you. You genuinely want to make a difference in the world through your work.

What You'll Gain

Joining Who Gives A Crap means more than just a job; it means becoming part of a movement:

Direct Global Impact: Your daily work directly contributes to providing clean water and sanitation to those who need it most, making a tangible difference in millions of lives.
Unparalleled Growth Opportunity: Lead the expansion of a significant market for a global brand, tackling exciting challenges and driving monumental commercial success.
Culture of Innovation and Support: Work alongside a diverse, passionate, and exceptionally talented team who are all united by a common, powerful mission.
Remote Flexibility: Enjoy the freedom and autonomy of a fully remote role, empowering you to work where you are most productive and balanced.
Professional Development: Engage in complex, high-impact projects that will stretch your abilities and accelerate your professional growth within a supportive environment.
Meaningful Work: Wake up every day knowing your efforts are not just about profit, but about positively changing the world.