Director, Marketing Planning and Operations

Are you a visionary leader with a knack for strategic planning and operational excellence in marketing? Imagine stepping into a role where you directly shape how a rapidly growing, global platform reaches millions, ensuring families and friends stay connected. At Life360, we are building a world where peace of mind is paramount. We are searching for an exceptional Director of Marketing Planning and Operations to elevate our marketing efforts, driving efficiency, innovation, and measurable impact across our diverse product ecosystem.

Overview

Life360's core mission revolves around keeping people close to those they love. Our leading mobile app, alongside Tile tracking devices and Pet GPS trackers, empowers users to safeguard their most cherished connections. We offer a suite of services, including location sharing, detailed safe driver reports, and critical crash detection with emergency dispatch. As of June 30, 2026, Life360 serves approximately 102.4 million monthly active users across more than 180 countries, making us a household name and an essential membership for families everywhere. Our team of over 500 individuals thrives in a remote-first culture. This means a remote work environment defines the primary experience for all employees, typically within the US, ensuring flexibility and focus. You can learn more about us at life360.com.

Key Responsibilities

Lead the development and execution of comprehensive marketing plans, aligning strategies with overall business objectives and growth targets.
Optimize marketing operations processes, tools, and workflows to enhance efficiency and scalability across various channels and campaigns.
Establish and monitor key performance indicators (KPIs) for marketing initiatives, providing insightful analysis and actionable recommendations to leadership.
Manage the marketing budget with precision, ensuring optimal allocation of resources and demonstrating strong return on investment.
Drive cross-functional collaboration with product, engineering, data, and sales teams to ensure seamless campaign execution and alignment.
Implement best practices in marketing technology stacks, automation, and analytics to elevate our capabilities and reporting accuracy.
Mentor and guide a talented team, fostering an environment of continuous learning, innovation, and high performance.

Requirements

A proven track record of 8+ years in marketing planning, operations, or a similar strategic role, ideally within a high-growth technology or consumer subscription company.
Demonstrated expertise in developing and implementing large-scale marketing strategies that deliver measurable results.
Exceptional analytical skills, with the ability to interpret complex data, identify trends, and translate insights into strategic recommendations.
Strong project management capabilities, capable of overseeing multiple initiatives simultaneously from conception through completion.
Deep understanding of modern marketing technology, including CRM platforms, marketing automation tools, and analytics dashboards.
Outstanding communication and interpersonal skills, allowing effective collaboration with diverse teams and senior leadership.
A Bachelor's degree in Marketing, Business Administration, or a related field is essential; an advanced degree is a plus.
Experience working in a remote-first environment is highly valued.

What You'll Gain

The unique opportunity to significantly impact the growth trajectory of a global product that genuinely makes a difference in people's lives.
A chance to shape the future of marketing strategy and operations within a leading consumer tech company.
Work in a truly remote-first culture that values flexibility, autonomy, and work-life integration.
Collaborate with a passionate, intelligent, and supportive team dedicated to innovation and excellence.
Access to continuous learning and professional development opportunities in a fast-paced, evolving industry.
Competitive compensation and benefits package.