Director, Global Campaigns - Twilio (Remote, Worldwide)

Are you passionate about crafting compelling narratives and driving impact on a global scale? Do you thrive in a dynamic, remote-first environment where your strategic vision directly influences how hundreds of thousands of businesses connect with their customers? At Twilio, we're not just shaping the future of communications; we're redefining it, empowering developers and businesses with innovative solutions. We're on the hunt for a visionary leader to step into the role of Director, Global Campaigns. This is a chance to lead a talented team, architect high-impact campaigns across diverse markets, and leave your mark on a company dedicated to connection and global inclusion.

Overview

Twilio is a leading customer engagement platform trusted by developers and businesses worldwide. We believe in a remote-first philosophy, which means you'll contribute from anywhere, collaborating with a vibrant, globally distributed team. As our Director of Global Campaigns, you'll be at the helm of our integrated marketing efforts, guiding the strategy, execution, and optimization of campaigns that resonate across different regions and customer segments. You'll ensure our story is heard loudly and clearly, driving awareness, engagement, and ultimately, growth for Twilio’s innovative products.

Key Responsibilities

Lead the development and execution of Twilio’s overarching global campaign strategy, aligning with business objectives and product launches.
Oversee a high-performing team of campaign managers, fostering their growth and ensuring a cohesive, results-driven approach.
Drive the end-to-end campaign lifecycle, from ideation and planning to launch, optimization, and post-campaign analysis.
Collaborate extensively with product marketing, sales, regional marketing, and brand teams to ensure integrated messaging and go-to-market strategies.
Manage campaign budgets effectively, demonstrating a strong return on investment for all initiatives.
Utilize data and analytics to measure campaign performance, identify insights, and continuously refine strategies for maximum impact.
Stay ahead of market trends and competitive landscapes to identify new opportunities and innovative approaches to global campaigns.
Champion a consistent brand voice and message across all global campaign touchpoints.

Requirements

Minimum of 8+ years of progressive experience in marketing, with at least 4 years specifically leading global campaign strategy and execution within a B2B SaaS or technology company.
Proven track record of building, leading, and mentoring high-performing marketing teams.
Demonstrated expertise in developing and executing integrated marketing campaigns that drive measurable business outcomes.
Strong analytical skills, with the ability to interpret complex data and translate insights into actionable strategies.
Exceptional communication and interpersonal skills, capable of influencing stakeholders at all levels and collaborating cross-functionally across different time zones.
Experience managing significant marketing budgets and optimizing spend for efficiency and impact.
Deep understanding of digital marketing channels, content strategy, and demand generation best practices.
Ability to thrive in a fast-paced, remote-first work environment, demonstrating strong organizational skills and autonomy.

What You'll Gain

The opportunity to shape the future of communications at a company that values innovation and impact.
Work in a truly remote, global environment that champions flexibility and inclusion.
Lead and grow a talented team, contributing to their professional development and success.
Access to continuous learning and career growth opportunities within a rapidly expanding global organization.
A competitive salary and benefits package designed to support your well-being.
Be part of a vibrant culture where your contributions are recognized and celebrated.