Overview

Ever wondered what it truly takes to connect brands with their ideal customers in today's noisy world? At Wpromote x Giant Spoon, we're on a mission to find a visionary Director of Audience & Connections Strategy who can do exactly that. Imagine a role where you blend sharp audience intelligence with smart connections planning, crafting cross-channel strategies that genuinely resonate. This isn't just about media buying; it's about deeply understanding human behavior, culture, and data to build experiences that feel personal and drive real impact for our clients. If you're ready to shape the future of brand engagement on a global scale, keep reading.

Are you a strategic mastermind passionate about decoding consumer behavior and architecting compelling brand experiences? Wpromote, in partnership with Giant Spoon, invites you to join us as a Director, Audience & Connections Strategy. This is a pivotal, fully remote role, open to exceptional talent worldwide, where you will serve as a key strategic partner. You will be responsible for fusing cutting-edge audience intelligence with innovative connections planning, ultimately designing cross-channel strategies that forge powerful links between brands and their most valuable consumers. Reporting directly to the VP, Strategy & Insights, you will leverage data, deep insights, and a keen cultural understanding to develop meaningful communication strategies across all media touchpoints for our diverse client portfolio.

This position is tailor-made for an individual who possesses profound expertise in both audience strategy and connections planning. Your ability to distill complex insights into actionable, full-funnel strategies will be crucial, ensuring cohesive and connected brand experiences every time. We are looking for someone who thinks holistically about how audiences interact across various platforms and can brilliantly translate that vision into smart, integrated media solutions that deliver tangible results.

Key Responsibilities

Strategic Connections Development: Lead and contribute significantly to the crafting of comprehensive connections strategies spanning paid, owned, and earned channels, ensuring seamless integration and maximum impact.
Insight Generation: Conduct rigorous analysis and in-depth research to unearth critical category, cultural, and consumer insights that inform and elevate strategic planning.
Consumer Journey Mapping: Design meaningful and intricate consumer journeys that meticulously map the path from initial awareness to loyal advocacy, identifying key touchpoints and opportunities.
Cross-Channel Strategy: Develop and refine cross-channel communication strategies, optimizing how brands engage with their audiences across diverse media landscapes.
Data-Driven Storytelling: Translate complex data and analytics into clear, compelling strategic narratives and recommendations for clients and internal teams.
Client Partnership: Act as a trusted advisor and strategic partner to assigned clients, guiding them through the intricacies of audience engagement and connections planning.
Innovation & Thought Leadership: Stay at the forefront of industry trends, emerging platforms, and audience behaviors, continuously bringing innovative ideas and best practices to our strategy approach.

Requirements

Proven deep expertise in both audience strategy and connections planning, demonstrating a comprehensive understanding of how to link these two critical areas.
A robust background in developing and executing full-funnel communication strategies that deliver cohesive and connected brand experiences.
Exceptional analytical and research skills, with a track record of identifying compelling category, cultural, and consumer insights.
Proficiency in translating complex data and insights into clear, actionable strategies and compelling presentations.
Demonstrated ability to think holistically about audience engagement across a multitude of platforms and touchpoints.
Strong communication and presentation abilities, capable of articulating complex strategies to diverse stakeholders.
A proactive, individual contributor mindset, ready to drive initiatives and work independently while collaborating effectively with a broader team.
Experience working with diverse client portfolios, ideally within an agency setting.
A Bachelor's degree in Marketing, Communications, Business, or a related field; a Master's degree is a plus.

What You'll Gain

Impactful Work: The opportunity to shape the strategic direction for leading brands and directly influence their connection with consumers on a global scale.
Growth Environment: A fast-paced, innovative culture that encourages continuous learning, professional development, and pushes the boundaries of digital marketing.
Collaborative Spirit: Work alongside a brilliant, interdisciplinary team at the intersection of Wpromote and Giant Spoon, fostering creativity and strategic excellence.
Flexibility & Freedom: Enjoy the benefits of a fully remote role, empowering you to work from anywhere in the world while maintaining work-life balance.
Industry Leadership: Contribute to an organization renowned for its strategic prowess and commitment to delivering measurable results for clients.