Digital Subscription Sales Executive at Business Day Newspaper

Launch Your Career with Nigeria's Leading Financial Newspaper

Are you a driven sales professional with a passion for media, business intelligence, and digital transformation? BusinessDay, Nigeria's most influential business and financial daily newspaper, is seeking a dynamic Digital Subscription Sales Executive to join its growing team in Lagos.

As BusinessDay continues to expand its digital footprint—including the upcoming rollout of a partial pay-wall and an array of premium newsletters, personalized news services, and high-profile corporate events—this role presents an exceptional opportunity to drive revenue growth at the intersection of media, technology, and finance.

Role Overview

As the Digital Subscription Sales Executive, your primary mission will be to drive sales for BusinessDay's digital subscription products, conferences, and special events. You will identify high-potential prospects, build robust sales pipelines, and successfully close both B2B and B2C deals.

Key Responsibilities:

• Conduct outbound sales calls, pitches, and meetings with prospective corporate clients and individual subscribers.
• Prepare, tailor, and present compelling commercial proposals that highlight the value of BusinessDay's digital offerings and event sponsorships.
• Manage end-to-end contract negotiations, ensuring terms align with company policies while maximizing commercial value.
• Build and maintain long-lasting relationships with corporate clients, partners, and subscribers to drive retention and lifetime value.
• Collaborate closely with the events team to secure conference sponsorships and drive delegate sales.
• Track daily, weekly, and monthly performance against ambitious revenue targets using modern CRM tools.
• Partner cross-functionally with the marketing, editorial, and operations teams to align sales strategies with the broader brand vision.

Candidate Qualifications

To thrive in this fast-paced and results-oriented environment, the ideal candidate should bring a blend of commercial acumen, persuasive communication, and customer-centric relationship management:

• Sales Expertise: Proven experience in B2B and/or digital subscription sales, with a strong track record of pipeline management and exceeding revenue targets.
• Communication Skills: Exceptional verbal and written communication abilities, including confident pitching and effective engagement with C-suite executives and senior stakeholders.
• Negotiation & Closing: Strong contract negotiation skills with the ability to structure mutually beneficial deals.
• Relationship Management: A deep commitment to customer service, client retention, and responsiveness.
• Event & Industry Knowledge: Familiarity with conference sponsorships and delegate sales is a distinct advantage.
• Educational Background: A bachelor's degree in Business Administration, Marketing, Communications, or a related field is preferred.
• Technical Proficiency: Familiarity with CRM software, MS Office (particularly Excel and PowerPoint), and basic data analysis for performance tracking.

Why Join BusinessDay?

Working at BusinessDay means joining an institution known for journalistic excellence and deep ties to Nigeria's investor community. With syndication rights to global powerhouses like the Financial Times, The Economist, Reuters, and the Harvard Business Review, BusinessDay offers a stimulating environment where you can grow your professional network, sharpen your commercial skills, and contribute directly to the future of digital media in Africa.

Method of Application

Interested and qualified candidates should send their updated CVs and cover letters to the official application email address provided below, ensuring the subject line clearly states the position applied for.