Digital Marketer at Bosak Microfinance Bank Limited

Unlock Your Career Potential as a Digital Marketer at Bosak Microfinance Bank Limited

Are you a creative and data-driven marketing professional looking for an exciting opportunity to make a tangible impact in the financial sector? Bosak Microfinance Bank Limited is seeking a talented Digital Marketer to join its dynamic team. Established in December 2009, Bosak Microfinance Bank has a strong business objective: to provide accessible financial services to micro-clients who have traditionally been excluded from the mainstream financial system. If you are passionate about financial inclusion, brand growth, and digital innovation, this is the perfect role for you.

Key Responsibilities

• Digital Marketing & Campaign Management: Develop and execute impactful digital campaigns to promote the Bank’s financial products and services, driving customer acquisition, deposits, and loan uptake.
• Social Media Management: Oversee the Bank’s presence across major platforms (Facebook, Instagram, LinkedIn, X, and TikTok), crafting engaging content and managing community interactions.
• Content Creation & Branding: Produce compelling graphics, videos, newsletters, and promotional materials while ensuring strict brand consistency across all channels.
• Website & SEO: Manage website content, optimize pages for search engines, and track user engagement using modern analytics tools.
• Advertising & Lead Generation: Run targeted paid ad campaigns on Google and social media platforms to generate high-quality leads while maximizing return on investment (ROI).
• Analytics & Reporting: Monitor performance metrics, evaluate conversion rates, and deliver actionable insights to improve future campaigns.
• Compliance & Customer Experience: Ensure all promotional activities adhere to regulatory standards and internal bank policies while championing an exceptional customer experience.

Qualifications and Requirements

• Candidates must possess an HND or Bachelor’s Degree in a relevant field.
• A minimum of 2 to 5 years of proven professional experience in digital marketing.
• Strong proficiency in social media management, content creation tools, SEO, and paid advertising platforms.
• Excellent communication, analytical, and interpersonal skills.

Method of Application

Interested and qualified candidates should forward their applications and updated resumes to the official recruitment email of Bosak Microfinance Bank Limited.