Overview

Imagine a role where your digital marketing expertise directly translates into tangible growth, all while you enjoy the flexibility of working from anywhere in the world. We're on the hunt for a sharp, performance-driven Digital Ads and CRO Specialist to join Training Resources Group. You will become a vital part of Australia's largest training resources provider, contributing to a dynamic and highly successful team. This is a chance to truly make an impact and propel your career forward within a rapidly expanding company.

Training Resources Group stands as the market leader in Australia's Vocational Education & Training (VET) sector. We comprise three B2B companies and six distinct brands, all dedicated to developing and supplying high-quality learning resources. Our success is built on delivering exceptional products and unparalleled customer service. We are excited to welcome a passionate Digital Ads and CRO Specialist to our team. This is a unique opportunity to work fully remotely from anywhere in the world, becoming a cornerstone of our marketing efforts. You will manage our paid advertising campaigns, relentlessly drive conversion rate optimization across our digital properties, and provide crucial data-driven insights to the broader marketing team.

Key Responsibilities

Drive Paid Advertising Performance: Take charge of end-to-end management for our Google Ads and Microsoft Ads campaigns, ensuring optimal performance and ROI.
Optimise Conversion Rates: Continuously improve website and landing page conversion rates through meticulous A/B testing, user journey analysis, and strategic implementation of best practices.
Conduct Deep Data Analysis: Mine data from various marketing channels to uncover actionable insights, identify trends, and inform strategic decisions across the marketing team.
Report and Strategize: Regularly report on key performance indicators for paid campaigns and CRO initiatives, providing clear, concise summaries and strategic recommendations.
Collaborate Cross-functionally: Work closely with our content, design, and development teams to implement CRO recommendations and develop new, high-converting assets.
Stay Ahead of the Curve: Keep a keen eye on industry trends, new tools, and emerging strategies in digital advertising and conversion optimization, bringing innovative ideas to the table.

Requirements

Proven Expertise in Paid Ads: Demonstrated hands-on experience managing and optimizing successful Google Ads and Microsoft Ads campaigns.
CRO Acumen: Strong understanding of conversion rate optimization principles and methodologies, with a track record of implementing successful CRO strategies.
Analytical Mindset: Proficient in using analytics tools (e.g., Google Analytics) to extract insights, interpret data, and make data-driven decisions.
Experimentation Skills: Experience with A/B testing platforms and a solid understanding of how to design, execute, and analyze experiments.
Results-Oriented: A genuine passion for performance marketing and a relentless drive to achieve measurable results and improve KPIs.
Communication Skills: Excellent written and verbal communication abilities, enabling effective collaboration with team members and clear reporting of findings.
Problem-Solving Ability: Capacity to identify challenges, diagnose root causes, and propose innovative solutions for campaign and website performance.

What You'll Gain

Global Remote Flexibility: The incredible opportunity to work from anywhere in the world, with Australian hours providing a convenient schedule for many time zones, avoiding typical night or weekend work.
Significant Career Progression: Join a rapidly expanding company where your contributions are valued and pathways for professional growth are abundant.
Impactful Work: Play a critical role in the growth strategy of Australia's market-leading VET resources provider, seeing your efforts directly translate into business success.
Dynamic Team Environment: Become part of a supportive, innovative, and highly successful marketing team that values collaboration and continuous learning.
Professional Development: Access to opportunities to further hone your skills in digital advertising, CRO, and data analysis in a fast-paced B2B environment.