Ready to Transform B2B Pipeline?

Are you a strategic marketing pro with a passion for generating qualified leads and accelerating revenue growth? Do you thrive at the intersection of marketing and sales, building scalable programs that truly move the needle? We are actively seeking a dynamic Demand Generation Manager to join one of Pavago's innovative clients. This is your chance to own multi-channel campaigns, optimize funnels, and directly impact business success, all while working fully remotely from anywhere in the world, provided you can align with U.S. business hours for seamless team collaboration.

Overview

Pavago's client is on the hunt for a skilled Demand Generation Manager to spearhead their B2B pipeline growth. This pivotal full-time, remote role involves designing and executing comprehensive marketing strategies that convert interest into tangible opportunities. You will be instrumental in defining target audiences, optimizing every stage of the buyer journey, and ultimately driving significant revenue contributions through sophisticated marketing programs.

Key Responsibilities

Build and execute comprehensive, multi-channel demand generation campaigns from concept to launch.
Manage campaign initiatives across various platforms, including email marketing, engaging content, interactive webinars, paid acquisition strategies, and Account-Based Marketing (ABM).
Develop and refine lead nurturing and lifecycle marketing programs to guide prospects through the sales funnel.
Collaborate closely with the sales team to define the ideal customer profile (ICP), target audiences, and effective targeting strategies.
Create and implement robust lead scoring and qualification frameworks to ensure high-quality leads.
Continuously track and improve key conversion rates across the marketing and sales funnel, specifically from Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL) to Opportunity.
Analyze pipeline contribution, evaluate campaign Return on Investment (ROI), and assess overall funnel performance.
Improve marketing automation and Customer Relationship Management (CRM) workflows, with a strong emphasis on HubSpot.
Design and execute A/B tests and other experiments to boost qualified lead generation and pipeline velocity.
Provide regular performance insights and strategic recommendations to leadership, clearly demonstrating impact and future opportunities.

Requirements

Proven experience in B2B demand generation, lead generation, and pipeline management.
Demonstrated expertise with HubSpot (Marketing Hub and CRM) for automation, reporting, and campaign management.
Strong understanding and hands-on experience across various marketing channels including email, content, paid media, and ABM.
Analytical mindset with a track record of using data to drive decisions, optimize campaigns, and improve conversion rates.
Experience developing lead scoring models and implementing effective lead nurturing strategies.
Excellent communication and collaboration skills, with the ability to build strong relationships across marketing and sales teams.
Self-motivated and able to thrive in a fully remote, fast-paced environment.
Ability to align working hours with U.S. business times for effective team collaboration.

What You'll Gain

The opportunity to build, own, and significantly impact demand generation strategies for a growing B2B client.
Direct influence on key business metrics and revenue growth.
A flexible, fully remote work environment that values autonomy and results.
Exposure to a dynamic team and cutting-edge marketing technologies, particularly HubSpot.
Continuous professional development and growth opportunities within an expanding organization.