Creative Director, Campaigns (Fully Remote, Worldwide)

Are you the kind of creative leader who thrives on turning the complex into something truly unforgettable? Do you love dissecting deep technical truths and then crafting them into narratives, metaphors, and campaigns that resonate across the boardroom and beyond? We're on the hunt for a Creative Director, Campaigns to join the ServiceNow Creative Brand & Strategy team, a group of passionate thinkers and doers shaping the very future of our brand. This isn't just about making things look good; it's about making big ideas land, making people remember, and defining a unique voice in the enterprise software space. If you've got a proven track record of leading integrated, digital-first campaigns that transform dense information into compelling stories, we want to talk to you. This is a fully remote opportunity, open to talent worldwide.

Overview

As our Creative Director, Campaigns, you will be at the forefront of crafting engaging and impactful creative experiences for ServiceNow. Our mission is to take intricate platform, data, and AI capabilities and translate them into ideas that captivate, educate, and inspire. You will be a conceptual creative leader first, effortlessly navigating the technical landscape while always keeping an eye on the bigger brand picture. Every brief, whether for a digital campaign, social content, film, experiential activation, or out-of-home placement, becomes an opportunity to build our brand’s strength and distinctiveness. You will lead the charge in ensuring our message stands out in a crowded market, making sure ServiceNow’s voice is always authentic and memorable.

Key Responsibilities

Set the overarching creative vision and strategy for integrated, digital-first campaigns that clearly communicate ServiceNow's value and innovation.
Collaborate closely with a diverse, cross-functional team of art directors, writers, brand managers, and designers, guiding them from concept through execution.
Transform complex technical information about our platform, data capabilities, and AI solutions into accessible, compelling, and memorable creative concepts.
Develop insightful headlines, powerful metaphors, and cohesive through-lines that effectively connect with a wide range of audiences, from CIOs to CFOs.
Ensure all campaign work not only achieves its specific marketing objectives but also consistently builds and elevates the ServiceNow brand.
Maintain a keen awareness of creative trends and competitive messaging within the enterprise software category, ensuring our work always distinguishes itself.
Oversee the execution of creative assets across various channels, maintaining the highest standards of quality and brand consistency.

Requirements

A minimum of 15 years of progressive experience in the creative industry.
At least 5 years of proven experience leading integrated, digital-first campaigns, ideally within an in-house creative team.
A strong portfolio showcasing compelling work for modern technology companies or significant B2B brands.
Exceptional conceptual creative leadership, with a natural ability to generate groundbreaking ideas from complex briefs.
Deep understanding and fluency in technology topics like platform architecture, data analytics, and artificial intelligence, coupled with the ability to simplify them creatively.
Demonstrated success in crafting messaging that resonates with diverse C-suite audiences.
Experience working collaboratively in a fast-paced, global environment.

What You'll Gain

The opportunity to define and shape the creative voice of a leading global technology brand.
Work alongside a passionate and innovative Creative Brand & Strategy team dedicated to excellence.
Lead high-impact, global campaigns that translate cutting-edge technology into human-centric stories.
Grow your leadership skills within a supportive and forward-thinking fully remote work environment.
Make a tangible difference in how enterprise software is perceived and understood across the world.