Drive the Future of Mobility and Logistics in Africa as a City Growth Manager at MAX

Africa’s last-mile delivery and online retail sectors are undergoing a massive transformation, and at the forefront of this revolution is MAX (Metro Africa Xpress). MAX is on a mission to eliminate the logistics and technology barriers that have historically limited the potential of retail businesses across the continent. By leveraging cutting-edge mobile and web platforms, MAX seamlessly connects consumers, retail businesses, and independent drivers in real-time.

To accelerate this mission, MAX is seeking a highly analytical, strategic, and execution-driven City Growth Manager (Growth Lead) to spearhead scalable growth strategies across customer acquisition, activation, retention, partnerships, and revenue optimization.

Role Overview

As the Growth Lead, you will own the end-to-end design and execution of MAX’s growth roadmap. This is a high-impact position that demands a unique blend of strategic foresight, hands-on operational execution, and seamless cross-functional collaboration. The ideal candidate is someone who has successfully scaled products, marketplaces, mobility platforms, or fintech solutions within emerging markets.

Key Responsibilities

Growth Strategy & Execution: Formulate and deploy aggressive, scalable growth frameworks aligned with MAX's ambitious revenue and expansion targets. Identify untapped market segments, launch referral programs, and drive offline/online activation campaigns.
Customer Acquisition & Retention: Optimize user onboarding funnels to maximize conversion. Develop customer lifecycle strategies that enhance user engagement, reduce churn, and build long-term brand loyalty.
Data & Performance Analytics: Take absolute ownership of key growth metrics, including Customer Acquisition Cost (CAC), Lifetime Value (LTV), activation rates, and revenue. Build reporting dashboards and translate data patterns into high-impact business decisions.
Partnerships & Market Expansion: Cultivate strategic partnerships to scale the platform. Support expansion into new cities or business verticals while collaborating closely with commercial teams.
Cross-Functional Collaboration: Act as the bridge between Product, Engineering, Operations, and Marketing to align growth initiatives with operational capacities and influence product roadmaps.
Team Leadership: Mentor, train, and support Field Sales Agents (FSAs) and Partner Care Agents (PCAs) to drive productivity and foster a high-performance culture.

Requirements & Qualifications

To succeed in this role, you must bring a data-driven mindset and a passion for fast-paced startup environments:

Education: Bachelor’s Degree in Business, Economics, Marketing, Engineering, Data Analytics, or a related field. An MBA or professional certification is a strong advantage.
Experience: 2 to 5+ years of experience in Growth, Strategy, Marketing, Commercial Operations, or Business Development. Previous experience in mobility, logistics, fintech, or tech-enabled marketplace startups is highly preferred.
Analytical Skills: Advanced proficiency in Excel/Google Sheets. Hands-on experience with product analytics and business intelligence tools such as SQL, Mixpanel, Amplitude, Tableau, or Power BI is a strong plus.
Execution & Leadership: Excellent stakeholder management skills, strong commercial acumen, and the ability to organize and drive complex, multi-priority projects.

Why Join MAX?

At MAX, you will be part of a pioneering team solving real-world challenges that directly impact millions of lives and businesses across Africa. You will have the autonomy to experiment, build, and scale solutions in an environment that celebrates innovation, accountability, and continuous learning.