Are you the kind of data wizard who looks at a massive mountain of chaotic, unstructured raw data and actually gets excited? If you live and breathe performance marketing metrics and know your way around complex databases better than anyone else, we need to talk. Launch Potato is scaling up fast, and we want a Business Intelligence Lead who treats data as a superpower rather than just a reporting tool. You will not just be pulling numbers here because we care way more about the actual business outcomes you drive than how many tasks you check off a list. Jump into our remote first team where your voice matters and your insights directly shape how millions of people discover top brands every single month.

Overview

Launch Potato is a profitable and bootstrapped discovery and conversion company behind major brands like FinanceBuzz, All About Cookies, and OnlyInYourState. We operate with a remote first team spanning eighteen countries, united by a mission to create predictable, high value customer acquisition at scale. As our Business Intelligence Lead for Performance Marketing, you will own the analytical engine behind our biggest growth initiatives. This role comes with a competitive base salary between $120,000 and $150,000 per year paid semi-monthly, and it is a fully remote worldwide opportunity.

Key Responsibilities

Architect and drive advanced business intelligence strategies focused specifically on performance marketing and customer acquisition.
Extract highly accurate insights and actionable intelligence straight from raw, unstructured data without waiting for clean pre-made models.
Collaborate closely with marketing and growth teams to track campaign effectiveness and spot emerging trends instantly.
Build robust data pipelines and visualization dashboards that translate complex metrics into clear business decisions.
Challenge the status quo by turning rapid changes in the digital landscape into major growth opportunities.

Requirements

Expert level SQL skills paired with deep comfort handling unstructured and complex data sets.
A proven track record of extracting meaningful insights from messy raw data sources independently.
An impact driven mindset where you measure your own success by business outcomes rather than busywork.
The ability to thrive in a fast paced environment where change happens constantly and direct feedback is delivered with respect.
Comfort working autonomously as part of a remote first global team spread across multiple time zones.

What You Will Gain

The chance to work with a profitable and bootstrapped powerhouse that values ownership and autonomy above all else.
Direct mentorship and collaboration with sharp, ambitious peers who push each other to become extraordinary.
Competitive compensation ranging from $120,000 to $150,000 annually with reliable semi-monthly payouts.
Total location independence with a flexible, remote first culture that respects your lifestyle and work life balance.