Ever wonder how your favorite food creators and online personalities end up partnering with big brands like Instacart? Behind every great campaign is someone shaping the strategy, building relationships, and making the magic happen. We are looking for an Associate Manager of Influencer Marketing to step in and help us connect with the communities who love food as much as we do. If you have a knack for spotting digital trends and love collaborating with creative talent, keep reading because this might just be your dream job.

Overview

At Instacart, we are transforming the grocery industry by making food access seamless and joyful. This fully remote position gives you the freedom to work from anywhere in the world while driving impactful creator partnerships that resonate with millions of people. You will play a vital role in expanding our brand presence and deepening our connection with diverse audiences through authentic creator collaborations.

Key Responsibilities

Identify, recruit, and secure top-tier creators and influencers who align with Instacart values.
Manage end-to-end influencer campaigns from initial outreach and contract negotiation to content review and performance tracking.
Build and maintain strong, lasting relationships with talent agencies, managers, and independent creators.
Collaborate closely with internal marketing, social media, and creative teams to ensure campaign messaging hits the mark.
Analyze campaign metrics and compile comprehensive reports to optimize future strategies and maximize return on investment.

Requirements

Proven experience running successful influencer marketing campaigns, ideally within a fast-paced consumer brand environment.
Deep familiarity with major social media platforms including TikTok, Instagram, YouTube, and emerging spaces.
Strong organizational skills with the ability to juggle multiple campaigns and deadlines simultaneously without missing a beat.
Exceptional written and verbal communication skills for smooth negotiations and relationship building.
A proactive mindset and a genuine passion for food, culture, and digital storytelling.

What You'll Gain

The ultimate flexibility to work from your home office, a cozy cafe, or anywhere else in the world as part of our Flex First culture.
Opportunities to collaborate with top creative talent and shape the public voice of a household brand.
Competitive compensation packages and comprehensive wellness benefits to support your lifestyle.
A supportive, innovative team environment where your ideas are heard and valued from day one.