Ever wonder how the best campaigns actually come together behind the scenes? At Terac, we are currently exploring the inner workings of media planning, and we want to talk to the people who make those tough budget calls every single day. If you live and breathe cross-channel advertising and spend your mornings optimizing client performance, this paid research opportunity is tailor-made for your expertise. This is a fully remote, worldwide chance to share your insider knowledge and help shape the future of media buying tools.

Overview

Terac is conducting a paid research study focused on how advertising agencies manage media planning and distribute budgets across multiple channels. We want to understand the real-world strategies and software you rely on to drive results. Your practical insights will directly influence how future campaign management workflows are built.

Key Responsibilities

Participate in a remote video interview discussing your daily media planning routines.
Walk us through your step-by-step process for evaluating different advertising channels.
Explain how you make critical budget allocation decisions for client campaigns.
Demonstrate how you use specific software or tracking dashboards through optional screen sharing.
Provide honest feedback on current industry pain points and workflow efficiencies.

Requirements

You need to be currently working at an advertising or media agency in a hands-on role. We are looking for media planners, media buyers, digital marketing managers, and account directors who actively manage ad spend. Strong familiarity with cross-channel advertising platforms and a readiness to speak candidly about your workflow are essential.

What You'll Gain

You will receive competitive compensation for your time while contributing valuable industry insights that shape upcoming marketing technology. It is a fantastic way to make your voice heard in the broader advertising community.