Senior/Lead Lifecycle Marketing Manager (Full Remote - Germany)

Ever wonder what it's like to shape the future of human-AI connection? At EverAI, we're not just dreaming about it; we're building it, one groundbreaking interaction at a time. We've gone from zero to 50 million users in just two years with our world's largest AI companionship platform, and our sights are set on 100 million, then 500 million. We're a tight-knit team of about 100 passionate innovators, led by founders who've scaled companies to IPO. Now, we're looking for a brilliant Senior/Lead Lifecycle Marketing Manager to join our fully remote, worldwide team. You'll be instrumental in nurturing our growing community, crafting journeys that deepen engagement, and helping us redefine what's possible in the AI space. Ready to make a massive impact?

Overview

EverAI stands at the forefront of AI innovation, revolutionizing how people connect with technology. Our proprietary EverGuard system ensures every interaction on our platform is safe, ethical, and human-centric. As we accelerate towards our next major growth milestones, we need a strategic and hands-on Senior/Lead Lifecycle Marketing Manager. This is a crucial role where you will own the entire customer lifecycle, from initial engagement through retention and advocacy. You'll work across channels to create compelling, personalized experiences for our global user base, directly influencing our journey to become a household name.

Key Responsibilities

Develop and execute comprehensive lifecycle marketing strategies (onboarding, engagement, retention, win-back).
Design and optimize multi-channel campaigns (email, in-app, push notifications, SMS).
Segment our diverse user base to deliver highly personalized and relevant communications.
Collaborate closely with product, engineering, data, and creative teams.
Conduct A/B testing and leverage data analytics to continuously improve campaign performance.
Define key metrics, track progress, and report on the impact of lifecycle initiatives.
Stay ahead of industry trends and best practices in marketing automation and user engagement.
Mentor and potentially lead junior marketers as the team expands.

Requirements

Proven experience (5+ years preferred) in lifecycle marketing, CRM, or a similar user engagement role, ideally within a fast-growing tech or consumer product company.
Demonstrated success in developing and executing multi-channel marketing campaigns that drive measurable results.
Expertise with marketing automation platforms (e.g., Braze, Iterable, Customer.io, Salesforce Marketing Cloud).
Strong analytical skills, comfortable with data interpretation, A/B testing, and deriving actionable insights.
Excellent communication skills, with the ability to articulate complex strategies and insights clearly.
A user-centric mindset with a passion for creating delightful and effective customer journeys.
Ability to thrive in a fully remote, fast-paced, and dynamic startup environment.
Self-starter with strong organizational skills and attention to detail.
Fluency in English is essential.
While this role is open to talented professionals globally, a strong understanding of European markets or previous experience working with German audiences could be a significant advantage, given our origins and growth trajectory.

What You'll Gain

The opportunity to shape the marketing strategy for one of the world's fastest-growing AI companies.
Direct impact on millions of users and our mission to redefine human-AI connection.
Work alongside a passionate, entrepreneurial team with a track record of success (from 0 to IPO).
A truly flexible, fully remote work environment, embracing talent from anywhere.
Significant professional growth opportunities as we scale rapidly.
Competitive compensation and benefits package.
Be part of a company that prioritizes safety, ethics, and a human-first approach to AI.