Shape the Future of Digital Payments as Director Consumer Value Proposition at Visa
Visa, a global leader in payments technology, is looking for a visionary senior product leader to join the West & Central Africa (WCA) Solutions organization. If you are passionate about driving revenue growth, shaping consumer value propositions (CVPs), and transforming how millions of people access financial services, this is an incredible opportunity to leave your mark on the digital payments landscape.
About the Role
As the Director of Consumer Value Proposition, you will provide clear strategic product direction tailored to WCA priorities. You will lead, inspire, and develop a high-performing team while partnering closely with sales and operations leaders to accelerate market growth. Operating as an independent strategic thinker, you will combine exceptional business acumen with strong execution skills to navigate complex product solutions and deliver best-in-class financial performance.
Key Responsibilities and Day-to-Day Impact
- Team Leadership: Identify, develop, lead, and inspire a team of innovative professionals.
- Product Localization & Strategy: Manage local product development, ensuring the localization of global offerings to meet specific market needs and drive revenue.
- Cross-Functional Collaboration: Partner with product teams, Value Added Services, and business development divisions to ensure seamless product adoption and sales alignment.
- Client Engagement: Collaborate directly with clients to co-create solutions, drive existing product adoption, and overcome market obstacles.
- Product Lifecycle Management: Oversee the launch of new products, manage existing CVPs and benefits, and explore continuous improvement opportunities for the user experience.
- Data & Financial Management: Support strategy development through consumer research, Visa data analysis, budgeting, and performance tracking.
Note: Visa operates on a hybrid model requiring at least 3 days in the office per week. Specific arrangements will be confirmed by the hiring manager.
Qualifications We Are Looking For
- 10+ years of experience in the financial and fintech industries, successfully leading product teams and delivering product development agendas.
- A business-related degree.
- Strong understanding of client businesses and how they align with Visa's overarching strategy.
- Exceptional project management skills with the ability to execute under tight deadlines.
- Strong strategic thinking, analytical skills, and financial acumen.
- Self-directed, digitally curious mindset with a passion for following industry trends.
- Outstanding interpersonal and collaboration skills to work effectively across a diverse organization.
Method of Application
To apply for this role, please visit the official Visa careers portal or submit your professional CV directly through their online application system using the provided external portal link.

