Unlock Your Potential as an Area Sales Representative - Plateau at BIC Nigeria

Are you a dynamic, results-driven sales professional looking to make a significant impact in the agribusiness and FMCG sector? BIC Nigeria, Africa’s premier agribusiness company dedicated to solving agricultural challenges and ensuring food availability through innovative farming and food production methods, is seeking a talented Area Sales Representative for the Plateau region.

In this role, you will be at the forefront of our mission to raise modern agribusiness models. You will play a crucial part in driving market penetration, expanding our retail footprint, and ensuring that our high-quality products reach customers efficiently and effectively.

Main Responsibilities and Tasks

Generate sales orders and ensure timely delivery of products across assigned sales areas and retail outlets.
Drive efficient retail redistribution of all LSNL/BIC products while maintaining effective coverage of relevant outlets.
Conduct regular performance reviews with regional managers and customers in strict alignment with agreed targets.
Develop and maintain a robust coverage plan for your designated territory.
Proactively seek out new sales opportunities and expand our market presence.
Ensure flawless implementation of the SFA (Sales Force Automation) system and other strategic sales projects.
Execute promotional activities flawlessly and manage optimal POSM (Point of Sale Materials) deployment.

Key Performance Indicators (KPIs)

Your success in this role will be measured against several key metrics, including:

Achievement of sales targets in terms of both volume and value.
Successful execution of coverage plans and the onboarding of new outlet listings.
Frequency of order placement and efficient cash collection.
Achieving speed-to-shelf and maintaining high-impact product visibility.
Establishing strong numeric and weighted distribution of LSNL/BIC products throughout the region.

Professional and Personal Qualifications

To thrive in this role, candidates must possess a unique blend of commercial acumen and interpersonal excellence:

Experience: 3 to 5 years of proven sales and commercial experience.
Business Acumen: Highly business and results-oriented with exceptional negotiation skills and the ability to identify new revenue streams.
Work Ethic: Hardworking, rigorous, well-organized, and capable of working autonomously as a true self-starter.
Communication & Relationships: Excellent written and verbal communication skills with a talent for building strong, lasting relationships with internal and external stakeholders.
Analytical Skills: Ability to analyze data, interpret figures accurately and quickly, and provide clear, actionable recommendations.

Method of Application

If you meet the criteria above and are passionate about driving sales excellence in the agribusiness sector, we would love to hear from you. Please send your updated CV and cover letter directly to our recruitment team via email.